Strategies for Building a Strong Brand
Keep Pace with a Changing Culture
Back in the 1970s, Apple and Microsoft popularized the home computer. As both companies grew, the differentiation between the brands started to become apparent....
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How to Develop a Winning Logo
A logo is a graphic representation that’s identified with a business or brand. It can be representational (the bell for Taco Bell), abstract (the Nike swoosh), or it can include the name of the...
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Is Your Business’s Website ADA Compliant?
Is a website considered a “place of public accommodation” just like a brick and mortar building, and as such, subject to the Americans with Disabilities Act (ADA) The courts have returned mixed...
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5 Strategies That’ll Drive Your Marketing, Literally
Change gears on your lead generation and bring your business straight to the customer with fleet vehicle marketing. It's a great way to gain visibility and public interest, and with the right...
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Franchise Marketing: Blogging 101
A business blog can be an effective, low-cost franchise marketing tool that enhances your company by:
Building brand awareness
Improving search engine rankings
Driving sales
Engaging...
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Franchise Marketing: Care and Control of Your Content
Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting the final paperwork ready to sign when your social media...
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Weaponize Your Business Blog to Dominate Your Market
More than half of marketers consider blogging their top inbound marketing priority, according to a recent HubSpot report. Whether you’re aiming to increase sales, expand your audience on social...
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Visual Branding: Part II Graphic Design and Imagery
When you consider the brands you’ve come to know and love over the years, their logos, graphic design and imagery are probably among the first aspects that come to mind. Can you even think about...
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Don’t Let Your Wrap Turn Into a Wreck
When you’re ready to harness the advertising power of fleet vehicle wraps for your business, it’s important to focus on proper design and expert installation. If you’re a “Modern Family”...
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How to Get the Most Out of Your Ad Agency
Working with a professional marketing agency can be a great way to improve your messaging and extend your reach as a business. A full-service ad agency can help you with website development, online...
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