Weaponize Your Business Blog to Dominate Your Market
More than half of marketers consider blogging their top inbound marketing priority, according to a recent HubSpot report. Whether you’re aiming to increase sales, expand your audience on social...
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Visual Branding: Part II Graphic Design and Imagery
When you consider the brands you’ve come to know and love over the years, their logos, graphic design and imagery are probably among the first aspects that come to mind. Can you even think about...
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Don’t Let Your Wrap Turn Into a Wreck
When you’re ready to harness the advertising power of fleet vehicle wraps for your business, it’s important to focus on proper design and expert installation. If you’re a “Modern Family”...
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How to Get the Most Out of Your Ad Agency
Working with a professional marketing agency can be a great way to improve your messaging and extend your reach as a business. A full-service ad agency can help you with website development, online...
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Visual Branding 101: Color Palette and Typography
Visual branding applies to all aspects of how your brand appears in public, including your:
Website
Business cards
Correspondence
Signage
Flyers
Product packaging
Menus
...
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Quick Tips for Better Results with Direct Mail
According to MailChimp, Direct mail tends to have a significantly higher response rate than email marketing. Direct mail is interactive, memorable and tangible — and it generally faces much less...
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7 Key Marketing Tactics for Restaurant Franchises
If you’re a restaurant franchise owner or operator, you know that you’re in a crowded space. Every time you turn around, there’s a new competitor nipping at your heels. So, whether you’re a...
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Get Rolling With Fleet Vehicle Advertising
According to recent research from the AAA Foundation for Traffic Safety, Americans spent 70 billion hours behind the wheel in 2016-2017. And each American drove an average of 11,498 miles during that...
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Are You Making These Costly Franchise Marketing Mistakes?
As a franchisor, you know that operating a franchise presents unique challenges compared to a multi-location business. And from a marketing point of view, you have to do things a bit differently in...
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Build Trust and Grow Your Franchise
According to the 2019 Edelman Trust Barometer, 81 percent of consumers surveyed indicated that brand trust was a deciding factor when making a purchase. As a franchise owner, it’s important to...
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