Blog

Antitrust Regulation Shakes up Digital Marketing Space

Big legal developments have been brewing in the world of big tech lately. Spearheaded largely by efforts in Europe, search engine and social media companies have been subject to a slew of...
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Direct Mail: Creating Effective Generational Campaigns

May 30th, 2022 Blog, Direct Mail
Marketing is never a “one size fits all” proposition. Messaging and delivery channels must be constantly retooled based on target demographics and generational habits. So in order to...
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Service Franchise Marketing

Franchise businesses fall into two broad camps: product (or retail) franchises, and service franchises, with fewer of the latter. So, if you have a service franchise, whether it’s a...
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Let’s Give Them Something to Talk About

May 2nd, 2022 Blog, Content Strategy
No news may be good news to some, but most businesses and brands want to be talked about a lot — and in a good way. Effective marketing keeps your brand in the conversation and on everyone’s...
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Positioning Your Brand for Success

Brand positioning is the manner in which you present your brand to the world that ideally differentiates your products and services from the competition and appeals to your target market...
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Using Marketing and Lead Generation to Drive Sales

We all desire immediate gratification, especially when it comes to marketing. It would be fantastic if a single tweet could make the orders start flowing in. Sadly, that’s rarely the case....
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Unleash Your Brand With Kymera

The last year and a half has been a barrage of seemingly nonstop changes and challenges. Businesses like yours have had to adapt to shifting economic conditions, supply chain disruptions, a...
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Niche Marketing: When Going Small Yields Big Results

Bigger isn’t always better when it comes to generating leads and converting new clients. Your marketing plan might benefit from some micromanagement in the form of niche marketing. Niche...
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Optimize Your Success With Your Agency Partner

Running a franchise business requires mastery of a combination of skills. You need to be a solid leader, a finance specialist and an effective coach — not to mention an expert in your industry....
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Omnichannel Marketing: What It Is and Why You Need It

How do you choose between the many marketing channels and choices available to businesses today One could say “the more the merrier” when it comes to hopping on various platforms, but this...
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