Is Direct Mail Right For My Business?
Snail mail may seem like it sounds — slow and not too exciting. But with the right marketing strategy, direct mail can actually speed up sales and bolster your bottom line. The Data & Marketing...
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5 Ways to Keep Your Data Safe
Picture this: You grab a coffee, get to work, and settle in as your computer powers on as usual. While finalizing online orders, you realize that you can’t access your website or email, and none of...
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What to Expect From Kymera During the COVID-19 Pandemic
As a Florida-based company, we are used to business disruptions due to hurricanes and other natural “events.” We have experienced physical outages and market volatility in the past and we are...
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Low-Key Luxury Brand
If you’re a luxury brand, you’ve probably grown accustomed to positioning your product by way of attention-getting status signaling. But some marketing trend-spotters are noting a trend towards...
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5 Direct Mail Tips to Ramp up Your Response Rate
With the right strategy, direct mail can greatly increase your brand visibility and achieve a response rate of roughly 10-20 times that of email.1 Here are five tips you can start using today to get...
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5 Tips for a Better Brochure
Brochures are tangible, brandable, versatile and — with the right strategy — memorable. But that’s only if you’re following best practices for graphic design and content. These are the...
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Mouthwatering Menu Design
According to Upserve.com, “Your menu is the only communication with your guests that 100 percent of them will see. But you only have about 109 seconds to say all you need to say.” When it comes...
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How to Make Customers Fall in Love With Your Brand
There’s more to marketing than communicating features and benefits. The most effective marketing, be it traditional or digital, creates an emotional connection between you and your customer....
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Political Campaigns and Direct Mail: A Winning Strategy
If you run a political campaign, then you know reaching voters is key to winning elections. And while digital marketing gets a lot of attention these days, direct mail can be the cornerstone of a...
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Marketing for Boomers
Even in a youth-obsessed culture, your business needs to market to boomers. While the younger generation may steal the spotlight in terms of social media visibility, business owners ignore boomer...
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