Extra, Extra — Read All About It! How to Use Press Releases to Up Your Marketing Game
A good press release gets your story in front of a lot of eyes. And, unlike a feature written by a reporter, you control the narrative. With strong storytelling and a calculated strategy, your press...
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Kymera Helps Multi-Location Businesses Establish a Stronger Local Social Media Presence
You’ve grown into a successful multi-location business. Congratulations — that’s quite an achievement! But with all that growth comes new challenges — like meeting the individual marketing...
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Kick Your Marketing Up a Notch with Multimedia Content
If you’ve gotten into a comfortable routine of posting weekly blogs to your website, that’s terrific. After all, consistency is key when it comes to marketing. But now that you’ve nailed down...
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DIY Website Myths
Wix, Weebly and Squarespace sites may be more user-friendly for inexperienced developers and less expensive than a custom build, but the “quick fix” they provide may be short lived. Some business...
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Winning Social Media Strategies for Franchisees and Franchisors
Whether you’re a franchisor or franchisee, social media is key to profitability. But successful strategies and tactics differ for each side of the coin. And a misstep can result in serious damage...
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Season’s Greetings from Kymera
The holiday season is once again upon us, and things sure have changed from just a year ago. We’ve travelled uncharted territories along with many other businesses and are so grateful to have been...
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Creating Connection with Content
If you’re using content as a one-way megaphone just telling people to buy out your inventory, then you could be making a costly mistake. One of the most common marketing missteps we observe is...
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