99 Problems but a Wrap Ain’t One

They’re everywhere. Taking over the streets. Bombarding you with marketing messages. Some good. Some not so good. And some that just plain suck.

It’s the increasingly popular vehicle wrap.

Somewhat new to the world of advertising yet it’s already defined on Wikipedia:
“Wrap advertising is the marketing practice of completely or partially covering/wrapping
 a vehicle in an advertisement or livery. The result of this process is essentially a mobile billboard. Wrap advertising can be achieved by painting a vehicle’s outer surface, but an increasingly ubiquitous practice in the 21st century involves the use of large vinyl sheets 
as “decals.” The vinyl sheets can be removed with relative ease, thus drastically reducing the costs associated with changing advertisements.”

Interestingly enough Wikipedia also talks about the effectiveness of vehicle wraps:

“Outdoor Advertising Magazine said that outdoor mobile media billboards (vehicle wraps) have a 97% recall rate, and 99% of survey respondents thought mobile advertising is more effective than traditional outdoor advertising.”

So it’s official. Vehicle Wrapping is an effective means of marketing your brand.
But while some wraps stop traffic with their ingenuity, brilliance and just plain 
killer design, others flash by without making any impression at all (good or bad). 
The difference is simple: Good design vs. bad design.

We’ve compiled a list of “best practices” when designing a vehicle wrap for your business. We know these are tried and true because we’ve been “wrapping” for over 10 years now and we’ve seen first-hand the impact this medium can make 
to a company’s bottom line. Here’s our top 3 suggestions:

  • Keep it simple stupid. Drivers are doing just that. They’re driving (texting and talking), so the message must be short, concise with a very clear call-to-action. The idea is to drive (no pun intended) people to your website or to call you, not to confuse them with too many messages.
  • Don’t be boring.
 Pretty self explanatory, right?
  • Have a plan.  Be sure to drive (and park) your vehicle in areas that you know will help generate business for your company. It doesn’t really make sense to keep your mobile billboard parked in a garage for nobody to see.

More questions? We’ve got the answers. Contact us if you’d like 
to discuss how wrapping your company’s vehicle can help you win more business.

…and that’s a wrap.