Boost Your Social Media Marketing

Boost your social media marketing

In this connected world with no boundaries, the things that in the past were unimaginable, like generating sales on the other side of the world, are now possible. The thing is not to be in the digital world just to be, to open a social media account, and that’s it. As with everything in life, we need to have a plan to boost your social media marketing. Having a strategy and a planned social media presence can help businesses realize their goals.

Social media is not just about posting to your audience and building brand presence, or showcasing your products or services. We also need to have goals to increase visibility, engagement, loyalty, and, of course, sales.

It is the right time to renew your social media marketing efforts to achieve better results and help your business grow and expand. Here are some social media statistics to pay attention to, which will help you understand the importance of a strong online presence:

  • According to Social Pilot: 92% of marketers agree that social media plays a key role in their marketing strategy. More than 85% of marketers have witnessed an increase in the visibility and exposure of their businesses through social media. 78% of marketers have reported an increase in their traffic through social media.

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These social media strategies will boost your brand awareness, help you increase your online presence, and accomplish your business goals.

1. Choose the right social media channel for your business

You need to be on the platform where your target audience spends most of their time. Sometimes, it’s not the trendiest platform. Facebook has the highest number of monthly active users, with more than 2.8 billion people. Considering this social media channel for posting should always be a good start. If you are aiming to reach a younger demographic, consider incorporating Instagram and TikTok into your digital marketing strategy. On the other hand, if you are targeting a professional audience, LinkedIn or X may be more suitable.

2. Be consistent with the content creation

Brand consideration often comes from the recall of brands we see consistently. Make it a habit to post daily on social media platforms where your target audience is active. Posting daily increases your reach to both your current audience and potential audience, keeping your brand top of mind.

It’s important to have a content calendar. You can assign a topic for each week, ensuring you have a variety of content ideas. If you run out of ideas, you can find inspiration from trending topics, other accounts, or even AI. Remember to create content in different formats to keep it engaging.

3. Respond to comments  

You can automate your content responses, especially if you receive a lot of comments on your posts. However, it’s always better to respond to comments within 24 hours of them being posted, even if it’s a negative comment or review. It’s important to make your audience feel valued, which also helps increase engagement on your posts.

4. Live and video content

Movement content is always a good option to captivate potential audiences. People tend to be more engaged with movement-based content than with static images. It’s a good way to keep people interested and encourage interaction with your content.

5. Humanize your brand

Showing your audience the human side of your brand is always a good practice. This approach appeals to your audience’s emotions and helps them identify with the people behind the brand. It creates genuine connections and a feeling of care.

6. Enhance your visual content

In a saturated world filled with visual content and information, it’s crucial to captivate your audience at first glance with your graphics. People are drawn to authentic, organic content and are no longer accepting stock images. Using digital tools like Canva, Crello, and Placeit can help revitalize your content, especially if you’re a small business with a limited budget to hire a designer. Additionally, remember that each platform has different requirements for image and video sizes, so be sure to resize your content accordingly.

7. Tracking your results

And lastly, but most importantly, remember to measure all your marketing efforts to see if your strategy is providing the expected results. Keep in mind that everything is about testing and trying again. Once you find the right strategy, it will help you achieve your goals, and being active on social media will become easier. Tracking and generating reports is the best way to gain insights and improve your content. You will know how your audience is responding and if your goals are being met.