It’s no secret that budget trimming is a necessity for many businesses right now, which is why do it yourself (DIY) marketing may seem like the way to go at first glance. But DIY marketing can be riddled with unexpected pitfalls that can cost you in the long run1 — and that was before the COVID-19 crisis. Now, you need to be especially careful as any missteps in messaging, timing or voice can cost you even more. And there are yet other reasons to exercise caution.
Right now, you have to pivot and respond almost daily to a quickly changing business and economic climate. You have to ask yourself if this is the best use of your precious time. Securing supply chains, negotiating with vendors, assisting employees, and filing for assistance under the CARES Act may constitute a better focus of your attention. Even in normal circumstances, roughly 52% of B2B marketers said finding time to focus on content marketing was a real challenge.2 When you add the unique stressors of sheltering in place, worrying about the welfare of family and friends, and withstanding financial challenges, that percentage is likely to increase significantly.
Experience counts for a lot when times are tough, and professionals have a larger toolkit to draw from than most business owners. For example, we can monitor your analytics and respond as necessary by making adjustments to existing campaigns and creating new ones based on what’s working. We can design emails with optimized subject lines and landing pages, create engaging content with SEO keywords, and craft a crisis-appropriate brand voice. And we’ll stay abreast of quickly evolving industry and marketing trends. Don’t put your profits or reputation on the line by winging it.
This is not to say you can’t stretch your budget by doing some legwork yourself. But unless you’ve got some serious marketing chops, it’s probably best to do it under the guidance of a professional. And you should limit your involvement to what you have the skills and time to execute effectively. We understand that times are tough and are committed to helping our clients make the most of their marketing budgets during this crisis.
Contact us for a free consultation. Tell us how the pandemic is impacting your business, and we’ll let you know how we can help you weather the storm — and position yourself for the recovery, which WILL come. Please stay safe and remember that we’re all in this together.
Source:
1,2,3 Travis Balinas, “Why DIY Marketing Isn’t the Best Approach for Business [12 Pitfalls],” https://www.outboundengine.com/blog/why-diy-marketing-isnt-the-best-approach-for-businesses-12-pitfalls/, OutboundEngine.com, (date unknown)
