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Back to School with Kymera: How Marketing Can Make this The Best School Year Yet

Back to School Marketing

Back to school means a lot of things: new school supplies, a new sports season, and even a new opportunity to harness marketing as a way to increase your fundraising efforts and bring your school community together. Kymera can help you create a strategy to gain publicity for school events, communicate with students and parents more effectively, and attract donors for your school.

 

Printing & Signs with Digital Advancements

 

Using print marketing to create fliers & signs for school events is a great way to get the word out about upcoming events, but did you know you can add a digital component that will allow recipients to interact with your marketing materials? Kymera’s digital direct mail allows you to send any type of printed marketing materials, track who received them, and create a QR code to a personalized landing page where recipients can interact with the page. This will allow people to have both a tangible reminder of the event and also have a digital space to learn more, enter their contact information, or fill out survey questions. 

 

Kymera’s design team can also help your school create fliers that don’t just get shoved in a backpack and forgotten. Our designs are visually captivating and will help the important information stand out. 

 

Social Media Marketing & Community Engagement

 

With billions of people on social media every day, social media platforms such as Facebook and Instagram are a great way for your school to show what you’ve been up to with your community. Frequent posting will even allow family and friends of students who don’t live nearby to feel connected to the school community. By maintaining active profiles on platforms like Facebook, Twitter, and Instagram, schools can share important updates, celebrate student achievements, and promote upcoming events in real-time. Social media also offers a space for showcasing school culture and values through photos, videos, and stories, making it easier to build a sense of community and pride. Engaging content such as live streams of school events, interactive polls, and Q&A sessions can foster stronger connections and provide immediate feedback. Additionally, social media allows schools to reach a broader audience, including prospective students and their families, thereby strengthening the school’s reputation and fostering a more inclusive and informed community.

Back to school marketing

Increase Your Donor Base

 

Kymera does a lot of work with non-profit organizations, helping to increase their visibility and grow their base of supporters. Your school can use marketing to do the same. Whether you’re looking for corporate sponsors for an upcoming event, or looking for families to join your athletic booster club, an omnichannel marketing approach will target your community and provide you with a pool of potential supporters. Storytelling, social media engagement, and personalized communications help create a compelling narrative that resonates with stakeholders, fostering loyalty and support. Ultimately, effective marketing empowers non-profits and schools to achieve their goals more efficiently and build lasting connections with their communities.

 

Attracting New Employees & Volunteers

 

Not only will a marketing campaign foster better relationships within your community, but it can help you to hire new employees and attract new volunteers throughout the school year. Marketing is a great way to make sure your school is visible to all potential job seekers. By having a strong presence on social media platforms such as LinkedIn and Indeed, your school will be at the forefront of applicants’ minds regardless of the position they are seeking. Kymera can also help you target recent graduates who may be looking for a teaching position with an omnichannel strategy that includes both direct mail and digital marketing, keeping your pool of applicants full and freeing up the time you would typically dedicate to the hiring process. 

 

Effective marketing will also will help you attract volunteers for school events. Targeting those already involved in the community will allow you to reach those most likely to volunteer their time and resources to your organization. Kymera can also help you target organizations in need of volunteers for students seeking community service projects. 

 

As the school year approaches, it’s important to find a way to keep your school community connected and engaged while making your school stand out in the community. If you’re ready to create a marketing strategy that is cost-effective and highly targeted, contact Kymera today.