More than half of marketers consider blogging their top inbound marketing priority, according to a recent HubSpot report. Whether you’re aiming to increase sales, expand your audience on social media or establish yourself as an industry expert, blogging can be a powerful weapon in your marketing arsenal.
Boost SEO to drive web traffic. Business blogging is a great search engine optimization (SEO) tool to bolster online visibility. When your website ranks higher on search engine results pages (SERPs), it’s much easier for potential clients to discover your business for the first time. A blog provides virtually limitless opportunities to incorporate keywords that can make your content easier to search for online. Search engines heavily favor web pages with a consistent supply of fresh, high-quality, original content, so you’re giving your company a competitive edge and an SEO boost by posting to your blog regularly.
Improve your social media presence. Social media is a great way to advertise your business, but coming up with an endless stream of engaging posts can be tricky. Luckily, a regular blog provides a plethora of content for you to draw upon to share with followers. Post links to informative or thought-provoking blogs on the social web to start conversations with your audience. Encourage your followers and fans to share your content with their own networks to increase engagement on social platforms and drive even more traffic to your website. For many businesses, social is what gives them a competitive edge in their market, and business blogging can help you dominate.
Connect with your community. Writing a business blog gives you the opportunity not only to engage with a broader online audience, but also to connect on a more personal, and deeper level with those who already know you. What inspires your work? What motivated you to start your business in the first place? How do you hope to influence your industry? Your blog can serve as a platform to share your vision and make your brand more accessible to customers. And by responding to readers’ comments, you can even connect with potential clients directly. When you engage deeply, you earn trust, and with trust often comes greater loyalty to your brand over the competition.
Inform your audience. Educate your readers with relevant, informative blog posts. Showcase the benefits your products offer, help solve clients’ problems, answer readers’ questions, advertise special promotions and announce useful new services. Sharing posts that provide helpful information or needed assistance increases the chance that your content will be viewed and shared — as well as the likelihood that customers will want to show their appreciation with their patronage.
Establish yourself as a thought leader. Your blog is a place to showcase your subject matter expertise, build credibility with your customers and demonstrate the value of your brand. Utilize your platform to discuss current trends, address topics in greater depth from your unique viewpoint and, ultimately, exert greater influence in your industry.
A business blog allows you to engage and interact with your audience, improve your social media presence, drive traffic to your website and share your voice and mission with customers — many things that can give you a tactical advantage over your competition. But generating enough high-quality content that’s relevant to your audience can be difficult and time-consuming. Whether you’re running a small business, large enterprise, franchise or non-profit organization, Kymera can help you achieve your marketing goals. Contact us to get started.
