All About SEO: Why You Need it and How it Helps Your Business

All About SEO: Why You Need it and How it Helps Your Business

Search Engine Optimization, or, SEO, is an integral part of any marketing strategy. SEO helps search engines understand the content on your website and direct users to it based on the terms they are searching for. Essentially, SEO directs traffic to your website.


Think of your website as a digital business card; it can showcase your brand identity and allow potential customers to purchase goods or book appointments. But, much like you need to network to hand out a physical business card, you need to find a way to digitally network and attract new visitors to your site. SEO is your form of digital networking.


How does SEO work, exactly?


Every website, including this one, has words on it, or at least it should. Search Engine Optimization uses the words on the page and matches them up with Google, Bing, or other search engine “crawls” to determine how much the information on your website matches the phrases consumers are searching for. The words people search for are called “keywords” and the number of times each word appears on your site is your keyword density.


Search engines have various standards they use to judge, or score, your website. Keyword density is one of the standards search engines use to determine whether your website has valuable information for a consumer, and that helps determine where your page is displayed in the Search Engine Results.


To put it simply: search engines can index websites based on the words on them and rank them by each keyword. Kymera is found when people search for keywords such as “marketing,” “omnichannel marketing,” and “brand strategy.” A proper SEO strategy will help your business rank for any of the goods and services you offer.

Google SEO facts

How Do I Find Keywords?


While it may seem simple to pull a few keywords out of your hat, keyword research is the best way to determine which phrases consumers will use to get to your site. Kymera uses a data-driven and strategic approach to keyword research that helps find the keywords consumers are searching for and integrates them into your SEO strategy.


Keyword research is done in several ways. Determining the main focus of the page or article on your site will help you determine a keyword. For example, if you own a roofing company, “roof” would be an obvious keyword, but there are hundreds of other terms to consider as well. Finding these terms involves doing research on your competitor’s websites, as well as trending topics relevant to your industry.


Longtail keywords are also important: instead of singular words, using phrases people will be searching for will help your website’s Search Engine Ranking improve. If we go back to the roofing company example, “roof’ may be an obvious keyword, but “how to know when to replace your roof,” is a longtail keyword consumers would likely search for.


How Often Do You Need to Work On Your SEO Strategy?


To answer in one word: constantly. Most people assume that once their site is built, it needs little updating or work outside of hosting maintenance or information changes. This could not be further from the truth. Not only will your keyword density affect the way your site ranks in search engine results, but how frequently you update your website also factors into your performance. Consumer interests and trends change, and so do the keywords buyers search for. SEO is not a one-time piece of website work. It’s an ongoing strategy that involves frequently checking your performance and the trending keywords.


It is also important to note that search engine standards and best practices change frequently. As Google just introduced Gemini AI into its search engine, other search engines are adapting and changing the way their engines crawl websites and provide results for users.


SEO is not only valuable, it’s necessary if you want potential customers to find your site when they search for the goods and services you provide. By implementing a strategy full of data-driven keyword research, appropriate location tagging, and constant improvement, you’ll be able to appear at the top of search engine results. Partnering with an agency like Kymera, with over 20 years of omnichannel experience, will guarantee you have an SEO strategy that keeps your website at the top of search engine results.


We are Kymera. Now let’s get to WRK.