Restaurant branding expert to launch bagel concept in Florida

Tim Holcomb, one of Florida’s restaurant branding and marketing consultants, and his agency, TCreative, are developing a prototype for a new fast casual restaurant.
The new concept, owned by husband and wife restaurateurs Shawn and Jessie Landry, will feature a fresh take on one of America’s most popular foods-the bagel, according to a company press release.
“This will be unlike any other bagel restaurant in the country,” Holcomb said. “Branding will include a memorable name, a unique interior design that enhances the guest experience and an incredible menu with exciting new tastes.”
The Melbourne location will open later this year and serve as a test for other possible locations across Florida that would open in 2016.
“We are proud and honored,” Holcomb said, “to have been chosen by Shawn and Jessie as their trusted partner in taking their restaurants to a level beyond anything currently in this category.”
Shawn Landry said he was drawn to Holcomb’s energy and passion for storytelling through branding.
“We are launching a new brand, new concept, and we want to communicate our differences in a whole new way,” he said. “Tim explained how he and his TCreative team would set us apart. We connected with his ideas and are excited about the future.'”
The new bagel restaurant concept is the latest in series of restaurant marketing and branding assignments for Holcomb and TCreative. Holcomb’s team recently helped launch the first U.S. location for Spoleto-My Italian Kitchen, the rebranding launch of Tornatore’s in College Park (featured on Food Network’s Restaurant Impossible), and the launch of Toasted in Winter Park. TCreative also introduced BurgerFi to Seminole County by conducting the grand opening events and the design, development and printing of all marketing materials.