From social media and email marketing to pay-per-click advertising and more — when used together, omnichannel strategies can ignite your marketing efforts year-round. Infuse campaigns with creativity and maximize your reach by elevating your marketing game across these 12 key areas.
January: Jump-start social channels. Set the tone for a prosperous new year by amping up your social channels with engaging creative content such as video shorts, infographics, slideshows and polls.
February: Fine-tune PPC campaigns. Avoid wasting ad spend by incorporating “negative keywords” into your PPC strategy. Negative keywords help prevent ads from being shown to people who aren’t a part of your target audience. For example, a car dealer looking to sell new cars may want to exclude “used” or “pre-owned” as a search term to avoid having their ads served to those searching for used vehicles.
March: Remarket your content. Repurpose high-performing blogs and social posts by boosting, reposting or expanding and redistributing them. Combine a series of blogs into an ebook that you can use as a lead magnet to grow your email list.
April: Assess web accessibility. Make sure your site is fully accessible to the visually impaired. This can offer a better user experience for everyone and help mitigate legal risk. Kymera can perform an assessment of your site’s accessibility and recommend modifications when necessary.
May: Magnify PR exposure. A press release can help boost your search engine optimization (SEO) efforts and bring earned media attention to your business or brand. Kymera can craft a professional press release for your next launch and distribute it to local media markets.
June: Juice your SEO. Delve deeper into SEO by looking beyond keywords. Kymera’s SEO services include business blog creation, on-site content optimization, technical and page-speed audits and a strategic action plan to improve your site’s visibility on search engines and drive meaningful engagement.
July: Jazz up your visual identity. Stepping into a fresh visual identity means more than just a logo revamp. Kymera offers a comprehensive rebranding package that includes an in-depth brand audit, a design refresh from typography to color palettes, market research to tap into current trends and a rollout strategy for unveiling your new look. Elevate your brand’s appeal in a modern marketplace, ensuring you catch the eye — and capture the hearts — of customers.
August: Attract attention with video. No content format engages more than video. But you don’t have to make a feature film to derive benefits from this medium. Bite-sized video shorts are easy to produce and can make your brand shine on YouTube, Instagram and Facebook.
September: Spice up SEM. Target a specific audience in a precise location with geofencing through Google’s advanced location options. Control which audiences see your ads based on the country, region, city and more.
October: Organize an online event. Host a webinar, livestream events such as a workshop or Q&A session, or provide a virtual tour to bring your brand and business to life and engage personally with your audience.
November: Nurture email leads. Gain a better understanding of your customers’ habits by changing a small detail of your email and split-testing (or A/B testing) to see what’s driving your open and click-through rates. Common split tests include subject lines, hero image and CTA buttons. Then refine your messaging to turn up the heat on your warm leads.
December: Drive sales with digital direct mail. Amp up holiday campaigns with a beautifully designed mailer that won’t get lost in a jam-packed inbox. We can target your lists and personalize your messaging to help you reach your desired customers — and direct them to trackable personalized landing pages (PURLs) to drive conversions.
If your omnichannel marketing efforts could use a boost, call Kymera today and let our marketing experts set you up for year-round success.
Sources
https://blog.hubspot.com/agency/pros-cons-geotargeting-paid-search
