5 Ways to Keep Your Data Safe

Picture this: You grab a coffee, get to work, and settle in as your computer powers on as usual. While finalizing online orders, you realize that you can’t access your website or email, and none of your passwords work. Surprise — you’ve been hacked!

Everything that you need to run your business is locked or completely gone. Luckily, you backed up your data … right?

It’s imperative to backup all business assets, including your website, art files, campaigns, videos, contracts and legal documents. Data loss can happen at any time, and many cases are due to an accident like clicking on a malware link, a routine update gone wrong, or spilling a drink on your computer. Failure to back up your data can cost your business dearly.

According to the Ponemon Institute, the average price for small businesses to clean up after a data hack stands at $690,000; for middle-market companies, it’s over $1 million.1

Instead of hoping the worst never happens, take your business’s safety seriously now. Celebrate World Backup Day on March 31 by starting a backup routine to keep your information safe in the best and worst of times with help from Kymera. Here are five ways to help prepare for the “worst” on March 31st:

    1. Hinder Hackers. Put up firewalls to protect everything that connects to the internet. This includes smart devices, company laptops, and equipment that requires Wi-Fi to operate. This will make it harder for hackers to sneak into your system.
    2. Don’t Bring That in Here. Restrict guests and employees from accessing sites via Wi-Fi that could potentially be scam or phishing. It’s not a bad idea to change the guest password occasionally for added protection.
    3. It’s All a Bunch of Gibberish. Encrypt files that include personal information, passwords, account numbers, or anything else that would be easy to manipulate. While you’re at it, make sure that you’re using strong passwords that are different for each account and are updated from time to time.
    4. So Many Phish in the Sea. Educate your team about phishing emails, data sharing and internet downloads. Encourage them to report phishing emails or unusual activity so you can be proactive and block it before anything happens.
    5. The More You Backup, the Better. Backup your assets at least twice a month, or let Kymera do some of the heavy lifting. When you host your website through us, you’re guaranteed routine backups of all of your web assets into a cloud-based management system from day one. You’ll also get an additional backup before system updates. Plus, you’ll have routine supervision of your website and easy access to your assets should you ever need to recover them.


The perks don’t stop there. Kymera can also create, deploy, and manage effective digital and traditional marketing campaigns, and we’ll maintain backups for those materials as well. Contact Kymera today — we’ve got your back … up.