Nearly every industry experiences a drop in sales during the summer months. Consumers spend less in May, June, and July than in any other months of the year. A drop in numbers or a decline in sales is scary for any business owner. Instead of bracing yourself for less revenue over the summer, set yourself up for success by investing in a targeted marketing campaign to attract new clients or to reward previous customers who have purchased from you.
Marketing as an Investment
It may seem counterintuitive to spend more money on marketing when experiencing a thinner profit margin, but it isn’t. Investing in a data-driven, targeted marketing campaign will increase your profits exponentially. Instead of looking at marketing as a cost to cut if business slows, think of it as a way to speed up sales.
Brand Awareness
Any good marketing campaign aims to make more potential buyers aware of your brand. Using direct mail is a great way to reach buyers in their homes and give them something tangible. Buyers feel connected to brands that create personalized marketing assets for them, and Kymera’s digital direct mail marketing will allow you to customize your mailers with the recipient’s name or other identifying information, to make them feel like the promotion is tailored for them.
Direct mail marketing also allows you to reach brand-new customers who may not be aware of your brand. Digital marketing is great for targeting those looking for similar products or potential buyers who have previously visited your website.
With direct mail marketing, you can purchase a verified list of potential customers, regardless of their search history or buying habits online. By researching to determine the location your ideal buyer lives in, the target income demographic you would like to market to, or even buying a list of new residents within a certain radius of your business, you can reach new customers.
Summer Time Specials
A great way to attract new customers or to bring back people who have previously worked with your company is by running a special promotion or offer. Maybe you offer a discount for previous customers who make referrals, or perhaps you run a special on certain products. Either way, when buyers think they are saving money or getting some type of reward, they are more likely to choose your company over competitors.
Using an omnichannel approach to reach clients and let them know about your summer promotions will boost sales. Sending direct mailers with a coupon code will give buyers something they can hang onto, even if they aren’t ready to buy on the exact day they receive the mail. Email marketing is also a great way to reach previous customers on your email recipient list.
Various channels of digital marketing will help you increase your reach and bring in sales. A comprehensive, targeted social media campaign will allow you to reach customers interested in your product, or who are searching for deals during the summer months.
There’s no reason your business has to come to a halt even when consumer activity is on the decline. Instead of viewing marketing as a cost you’ll have to incur, look at it as an investment in your business that will build your brand awareness and attract new clients. If you’re looking to beat the summer slow down and attract new customers, contact Kymera today. Our data-driven, omnichannel approach will help you create marketing campaigns that will help your business thrive no matter what time of year it is.
