From fashion and pop culture to social norms and lingo, trends come and go — and marketing strategies also have to keep pace to succeed. As new technologies and mediums change, so do the ways consumers get their information. Get on top of these digital marketing trends to boost your profitability in the new year.
Video Content
In 2021, consumers spent roughly 548 billion (yes, BILLION) hours livestreaming on top social apps, according to research by analytics company data.ai. If you don’t have a strong focus on video in your marketing strategy, then you’re potentially missing out on a valuable way to boost your business. Livestream videos can grab viewers’ attention in the moment. Add an influencer (or micro-influencer) to the mix, and you may hold their attention even longer. If you’re looking to target a younger demographic, then short-form videos on TikTok, Facebook, YouTube and Instagram could be a shortcut to building brand awareness and driving engagement with bite-sized content.
User-generated Content
Many consider word of mouth to be among the most effective forms of marketing. And with social media running the marketing game, it’s easier than ever to get real people talking — and promoting — your product as brand ambassadors. According to a study by content marketing platform Stackla, customers crave authenticity and connection — which is why they’re 2.4 times more likely to say user-generated content is more authentic compared to brand-created content. Empower your customers to make their own decisions by hearing it from someone just like them through online reviews. Kymera can set up an automated review system that encourages satisfied customers to leave a review and prompts you when a customer experience may require additional attention.
Omnichannel Marketing
To get the most out of your marketing efforts, give your customers and prospects access to your products and services across multiple channels and platforms throughout the buyer’s journey. Omnichannel lets you connect with your customers where they are — whether they’re browsing social media, visiting your website or shopping in your brick-and-mortar store. Expand your reach, increase profits and boost customer satisfaction with a robust omnichannel strategy.
Social and Ethical Responsibility
Today’s consumers put their money where their mouth is. Many want their purchases to have a positive impact, which is why, according to a study by market research firm Forrester, almost two-thirds of consumers are willing to pay more for goods from businesses that “demonstrate social commitment.” A few ways to achieve this are by highlighting your sustainable business practices, promoting fair trade and supporting charitable causes.
EAT-Focused Marketing
Google uses expertise, authoritativeness and trustworthiness (EAT) to evaluate the quality of web content. Its goal is to return a search with useful, trustworthy and accurate information based on the content provider’s subject matter expertise. That’s why for example, if you Google “symptoms of a cold,” you’ll get medical websites first before a student’s biology blog post. Here are a few ways that you can help boost your EAT factor:
- Clearly source and credit your information.
- Keep your content up to date.
- Create content on topics where you have formal or everyday expertise, or hire an expert.
- Review, evaluate and fact-check all content before going live.
- Cultivate links from other high-quality, authoritative sites.
Keep up with shifting marketing trends to stay competitive in your industry with the help of Kymera’s digital marketing experts.
Sources
https://www.data.ai/en/insights/market-data/evolution-of-social-media-report/
https://www.forrester.com/what-it-means/ep15-values-based-strategy/
