If you have a non-profit organization, you understand the need for advertising and attracting new donors. You also probably know how difficult it can be to find the extra funds to launch a successful digital marketing campaign. If you’re looking for a great way to increase the online visibility of your non-profit organization, Google offers grants for nonprofits. Using these grants will help you fund your online advertising with no initial investment from your organization.
How do Google Ad Grants Work?
Google will provide $10,000 a month for your non-profit digital advertising. The $10,000 will come in the form of ad credits, which means that instead of your organization paying for the ads, Google will.
The application process for Google Ad grants is relatively simple: you organization is eligible as long as you meet the following requirements:
- You must be a 501(3)(c) nonprofit organization in the United States, or one of the 50 other recognized countries.
- Your organization cannot be a school, hospital, or governmental organization. However, nonprofit arms of educational institutions may be eligible.
- You must have a high-quality website hosted on your own domain that adheres to these standards.
- Your website must also have an SSL certificate installed.
- You must agree to Google’s Terms of Service for Google Ads.
Why are Google Ads useful?
Google is one of the most widely used search engines across all user demographics. If someone is searching for non-profit organizations adjacent to what your organization does, your ad will appear at the top of their search results. Since roughly 8.5 searches take place on Google daily, this will increase the reach of your organization exponentially. Normally, Google ads can cost between $100-$10,000 a month. With the use of the Google Ads Grant for non-profits, you will be able to advertise for free.
Google ads can also be highly targeted to specific income bands, locations, or user behavior. If you have a good idea of who your ideal donor is, you will be able to segment and target your ads to specific audiences. By tailoring your ad copy to appeal most to each group, you have a strategy that is sure to grow your organization’s reach and donor base.
Ready to Get Started?
While having a grant of $10,000 monthly in ad credit is great, it isn’t enough for a successful campaign. Google ads require constant management, targeting, and copy testing. Partnering with an agency like Kymera, who specializes in marketing for charitable and non-profit organizations, will help your ads reach their maximum potential. Our team of omnichannel experts have over 20 years of experience, and can help you craft your message and target your ads. Our data driven approach will analyze ad performance and make the constant improvements needed to help you continue to see results. If you’re ready to take advantage of the Google Ad Grant for non-profit organizations, contact Kymera today. We can walk you through the application process, ensure your website is up to the standards, and get your ads up and running.
