A new buzzword that has raised in popularity over the past few years is Hyperlocal Marketing. Hyperlocal Marketing is essentially marketing to a defined geographical area (typically a local city or town). Hyperlocal may be a new buzzword that is being used, but the concept has been around for a long time. The concept of marketing to a targeted area has been in practice since before the printing press was created. The concept of marketing to your local community has been common practice since the beginning of time. The original form of hyperlocal marketing was much louder because it consisted of vendors crying out their deals and promotions vocally.
Through the years this concept has been able to adapt; from using the human voice, to print, to radio, television and now the internet where you can see how the basic idea has remained. Technology has changed the game on how to get the attention of your audience. With services like Google My Business, it makes it easier for local businesses to be found by search engines. If you do not already have a website, you definitely need one!
In 2014 there were more searches conducted on a mobile device than on a desktop computer. This information tells us just how important marketing yourself to your local community is. With most mobile phones having a “Near Me” feature, your company can easily be lost in the clutter if you are not registered on the web with your location. According to a Google/Neilsen study on mobile research: 45% of all mobile searches are being used to help people make a decision. When people use mobile help they are:
- 30% more likely to visit a retailer’s website
- 57% more likely to visit a store
- 51% more likely to make a purchase
- 39% more likely to call the business
At Mailtropolis, we are passionate about getting results for our customers. We have developed a program that combines both online and offline marketing to reach your customers in your local area and it focuses on specific customer demographics to ensure you are attracting the right attention. If you would like help reaching your local community, we can reach them through their mailbox, on their social media sites, on their computers or on their phones. Call us today and dominate your local market tomorrow!
