The Perils of DIY Marketing

We are Kymera - omnichannel Marketing

As a business owner, you know that for some things to be done right, you simply have to do them yourself. But that’s often not the case when it comes to marketing. Even if it seems to be going well on the surface, you might be losing out on valuable branding opportunities or sales leads because effective marketing takes more than a snazzy website and an active Twitter profile. Here are some reasons you may want to leave your marketing in the hands of a professional.


Supercharged SEO. Search Engine Optimization (SEO) is often the bread and butter of an effective marketing strategy. Achieving and maintaining a strong organic search footprint requires staying abreast of near-constant changes to Google and tailoring your approach accordingly. And while that may not sound hard, it can be if you consider that it’s estimated Google updates its algorithms 500 to 600 times per year — that’s almost twice per day!


Stronger social. Facebook, Twitter, Instagram and LinkedIn aren’t interchangeable when it comes to organic and paid strategies. They all have different audiences and algorithms. No matter how clever or informative your tweets and posts are, a hit-or-miss social strategy can leave out a lot of current and future customers. And while you may be creating and posting content “for free” (although as a business owner, your time has tremendous value), it could still mean you’re leaving money on the table by not leveraging and converting opportunities on social for maximum benefit.


Tailored tactics. What is the best marketing strategy for your business: maintaining a weekly blog, doing product giveaways on Instagram or sending a 20% off coupon through the mail? The answer may be all of them, or none of them or some of them. We’re experienced with businesses across many industries, both large and small — franchises, multi-location businesses and large corporations — and we offer a full range of digital and traditional marketing services.


We’ll use analytics to create a custom strategy just for you, track your results and make adjustments as necessary. Effective omnichannel marketing is more than distributing the same content across multiple platforms. It addresses all your buyer personas at every stage of the customer journey with messaging targeted just for them. We’re a full-service solution that can provide almost anything you need to achieve your marketing goals:


  • Website development
  • SEO
  • Reputation management
  • Brand Identity
  • Social media management
  • Digital marketing
  • Print services, signage and direct mail
  • Content creation: blogs, videos, graphic design
  • Press release writing and distribution
  • PPC and paid media


Get Out of the DIY Marketing Business With Kymera

You know that being competitive often means being the best in the business. You can’t expect to do that and be the best at marketing too. That’s where a partner like Kymera comes in. We can turn a hit-or-miss, piecemeal approach into an effective omnichannel marketing strategy. We’ll track our success — and yours — through advanced marketing data analytics, and make sure your campaigns are on-point and on-brand.


It takes time and effort to go it alone. You have to consider whether staying abreast of all the social media and SEO trends is really the best use of your time — and whether experienced professionals can get better results than your niece home from college on summer break. Consider a partner that brings all the marketing bells and whistles in a turnkey solution for business owners and marketing professionals. Contact us for a complimentary marketing consultation and get out of the DIY marketing business and get into a marketing partnership with Kymera.