When It Comes to SEO, Not All Pages Are Created Equal

When It Comes to SEO, Not All Pages Are Created Equal

John Mueller, senior search analyst at Google, said on Mastodon that if your most important web pages are not of high quality, it can drag down the performance of your entire site. In other words, when it comes to SEO, not all pages are created equal.


Your most important web pages, such as your homepage or product pages, carry more weight in terms of search engine optimization than your low-traffic pages. And if these key pages are not of high quality, it can negatively impact the ranking of your entire site. So, what can you do to help ensure your high-priority pages are top performers?


  • Create original, high-quality, topically focused content that’s relevant and valuable to the user. Your homepage is your brand’s first impression. It should tell the viewer what you offer and how they’d benefit from it, as well as entice them to explore the site more. Keep it clear and easy to navigate. Google places greater value on content that demonstrates experience, expertise, authority, and trustworthiness. (E-E-A-T).


  • Use targeted and related keywords in the page title, H1 and H2s and throughout your content. Don’t just stick to your brand name and product – create a list of strong keywords that cater to your demographic and weave them throughout your messaging. At the same time, keep the content of each web page focused on a single topic. Don’t try to say everything, everywhere all at once on your site.


  • Organize homepage for ease of viewing. Don’t just use larger and bolder fonts for emphasis on your web pages. Use appropriate header tags (H1, H2, H3) to better organize and structure site content. This improves accessibility and the user experience, as well as crawlability, which indirectly helps a site’s SEO.


  • Prioritize your website speed. According to Forbes Advisor, 47% of users will exit a web page if it takes more than two seconds to load. One way to avoid this is by limiting the amount of content on the page and using web-friendly images. Run a page speed checker and make any necessary updates to make sure your SEO doesn’t suffer.


  • Adopt a site design that’s responsive to mobile, tablet and desktop users. In Q2 of 2022, nearly 59% of all web traffic came through mobile phones. If you haven’t prioritized mobile in your marketing strategy, now’s the time to start! Keep in mind that your desktop, mobile and tablet homepages won’t look the same — and you don’t want them to. Rework your content and layout to make the customer journey as seamless on a small screen as it is on a desktop. This might include trimming copy or adding drop-down buttons.


  • Add internal links to relevant pages on your website. Your goal is to keep visitors on site for as long as possible, so direct them to additional content that might be of interest by hyperlinking keywords and phrases to relevant pages with more information.


  • Boost SEO with inbound links from credible and authoritative sources. Inbound links or “backlinks” are when an external website links back to yours. Google views these links as a sign that your website has credibility and high-quality content, which in turn boosts your SEO. If this isn’t part of your strategy yet, start doing some networking and outreach to other webmasters.


Kymera offers full web development services and can help ensure your most important pages are designed and written with SEO in mind. Our team can implement a keyword strategy to help boost your performance on search engine result pages — and attract the kinds of leads you’re looking for. Contact us today for a free website and SEO analysis.