“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”
– Seth Godin
A brand is a promise you make to your clients. It’s a claim of distinction, a total uniqueness for your company. It results from a process
of truth and self-realization about your company and it begins with a:
DISCOVERY SESSION: Once the discovery is completed, the company uses these facts and insights gained to bring forth a..
BRAND ESSENCE: The brand essence is a short statement about your company and what makes it interesting and unique. It’s like the theme statement you used to write in college for your term papers – everything one needs to know in one paragraph. Out of this brand essence comes a…
BRAND STATEMENT: This is your rallying cry. It’s a defining phrase that you can place beside your name. It’s the key to being interesting. With the brand statement in mind, your company should then focus on its…
BRAND VISUALS: This is the last step in the branding process. Start here and you’re starting wrong. Design is essential but design
is not a brand.
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2013 marks TCreative’s 11th year of branding and rebranding over 500 companies with mind-blowing creative intelligence.
