Over 5.07 billion people use social media daily, so not using social media as part of your marketing strategy is a missed opportunity to connect with customers. Nearly every business utilizes some form of social media, whether to simply post updates or special offers or as part of a more robust advertising campaign. Social media platforms are relatively user-friendly, so most business owners assume anyone can manage their business social media accounts. Although almost anyone can figure out how to create a social media post it isn’t a job for amateurs if the intention is to create effective marketing. Creating an effective social media marketing strategy requires data, intimate knowledge of each platform, analysis, and regular posting. Instead of cutting costs and doing your social media as a business owner, or relying on someone within your organization to run your accounts, hiring a professional agency will help you maximize your reach and leave little room for the errors commonly made in social media marketing.
Why Hire a Professional?
Even though some people use social media as a hobby, being an expert in social media marketing is a full-time job. Algorithms on platforms change often. If you don’t have someone aware of these changes and making the necessary adaptations to keep up with them, simply posting on a social media account is not enough. Changing algorithms is just one reason to leave your marketing to a professional, but there are many other benefits as well.
Branded Posts
The main difference between a personal account and a professional one is that every image on a professional account should be branded and visually consistent. Use Instagram as an example: a personal account can contain images of anything with no particular purpose or pattern since it’s just an account of someone’s life. A well-branded and effective professional grid, however, will be easily recognizable to a consumer. Creating branded content involves graphic design skills, as well as effective copywriting for the captions. Creating a well-branded post is time-consuming and much more involved than simply snapping a picture and posting it.
Consistent Posting at Optimal Times
Did you know there are times when certain types of posts will perform better than others? You may not, but a team of social media experts will. Social media strategists will be able to schedule your posts in advance and make sure they are posted at a time when they will likely receive the most views and engagement. Relying on yourself or one of your other employees to remember the exact right time to post can be nearly impossible with other tasks at hand. Consistent posting is also one of the best ways to grow your social media presence and performance. Allowing an agency to create and post for you will ensure that your social media is being done correctly and is being posted at the best possible times so you don’t have to.
Effective Targeting
Kymera utilizes a data-driven approach to all we do, including our social media strategy. When you are growing your social media following and trying to reach new potential customers, it’s important to use the right hashtags and location targeting as well. Ad campaigns require consistent monitoring and adjustment to work at maximum effectiveness as well. Instead of creating a post and hoping it performs well, why not trust a professional who can analyze data, platform standards and algorithms, and consumer behavior and knows it will perform well?
The last thing any business owner should have to worry about is managing social media accounts. Creating branded posts, researching hashtags, posting at optimum performance times, and targeting the right audience is a time-consuming process. Partnering with Kymera allows you to focus on your business while a professional team uses data and expertise to run effective campaigns for you. Kymera will act as your partner in growth and give you all the tools you need to succeed. If you’re ready to take your social media to the next level, contact us today.
