What was once reserved only for bigger businesses and brands has now become a gold standard in digital marketing: video content. It grabs viewers’ attention and can hold it longer, if done well. According to NogenTech, 91% of marketers are using video in 2023. So if you haven’t jumped on the video bandwagon, now is the time to say “action!” to these ten video marketing tactics.
- Product demos and tutorials. Reading instructions is a snooze. Instead, record a demo explaining how to use your product — you can even add a voiceover, animations and fun soundtrack.
- Interviews and Q&As. Whether your audience is B2B or B2C, you can gain trust by offering your expertise on a topic through thought leadership videos, explainer videos and Q&As. It not only shows that you know what you’re talking about, but also puts a friendly face to your brand and instantly starts building a connection.
- Sales and marketing videos. Show how well your offering stacks up against the competition. Build anticipation and excitement for your next big product launch with countdown teasers on social media to create buzz.
- Behind the scenes. Introduce your awesome team to online viewers, share some inside scoop and showcase your charitable endeavors as an organization to foster goodwill and deepen customer connections.
- Brand awareness. Create videos that reflect your core values and unique value proposition with impactful imagery, fun music and a catchy tagline to strengthen your brand identity. Remember the Budweiser frogs and the Taco Bell chihuahua? Need we say more?
- Recruitment videos. Looking to hire? Attract top talent in a tight job market by showing — not just telling — how great your company is. Showcase employee benefits and company culture, and get a few employees on camera to talk about why they love working at your organization.
- Video blogs. YouTube is the second largest search engine behind Google, so leverage it to your advantage. Build your SEO strategy by adding long-form educational videos or video podcasts to your YouTube channel and blog.
- Customer testimonials. Ask loyal customers to film a quick testimonial on their phone explaining why they love your product or service. This cost-effective marketing strategy can sometimes be even more impactful than tooting your own horn.
- Event promotion and live broadcast. Bring your audience wherever you go through a live or prerecorded feed of in-store events, conferences or other marketing efforts in the community.
- Video ads. Videos play a powerful role in Google search, and they can be a great way to get your product in front of your target audience. Create ads that speak to them in that moment and quickly grab their attention. The length of each video, the platform it lives on and the content itself will depend on the complexity of the information — and its audience. For example: Instagram trends younger, Facebook trends older, LinkedIn is more B2B focused, and YouTube and TikTok have a wide and diverse audience.
The only rule of video is — there are no hard and fast rules, except to be authentic for the best results. Cast a wide net, track your engagement, adjust your strategy as needed — and be prepared for surprises. The biggest mistake you can make is to shy away from the limelight and not market yourself with video at all.
Not sure where to start? Contact Kymera today and let our experts help you get blockbuster results from your video strategy.
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