Did you know that over 4 billion people check and send their emails daily, and that number is expected to increase to 4.6 billion by 2025. Email marketing is one of the most effective ways to nourish your relationships with current customers, and is a great way to entice buyers who are yet to make a purchasing decision. Whether you’re new to email marketing, or have a list you’ve been building for years, Kymera can help you perfect your campaigns and increase your conversions.
Why Is Email Marketing Important?
Email marketing is one of the most cost effective methods of digital marketing, with an average ROI of at least $38 in revenue per $1 spent. Email marketing is also widely accessible, as 99% of Americans check their email at least once daily. Email marketing campaigns can also be executed quickly, as there is no physical asset production needed. Therefore, if your company has a timely announcement to make, or is running a flash sale, email marketing is the most effective way to get your message out there.
Email marketing also allows your customers to feel more personally aligned with your brand. Sending a personal email to someone makes them feel valued as a customer. Sending personalized incentives, such as special offers, or first access to products, makes customers feel even more connected to your brand and helps create loyal customers.
How Do I Make My Email Campaigns Effective?
A successful email marketing program is so much more than sending a few emails a month. Utilizing a research and data based strategy will target your customers and attract potential new ones. Kymera utilizes innovative software and data-driven research models to create the most effective email campaigns possible.
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Have A Strong Email List
Before you start a robust email marketing campaign, you need a list of subscribers to receive your emails. Building a list is actually simpler than it may seem. Utilize previous customers who have left their information with you. You can also grow your email list by setting up lead generation ads on platforms such as social media or via a landing page on your website. If you already have a digital marketing strategy in place, utilizing the leads you gain from your other campaigns is a great way to continue to build your list.
Besides growing your list, you will also need to continually manage your list. Removing unsubscribes and bounces will keep your list in top performing condition, and will also help you avoid your domain being flagged as SPAM. Utilizing a professional company such as Kymera to continually scrub and manage your list is the easiest way to stay on top of your email campaigns.
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Personalize Your Campaigns
One of the reasons email is so effective is its ability to connect both potential and previous buyers with the brands emotionally. The best way to do this is by personalizing your campaigns.
Segmenting your email list will allow you to send specific emails to specific buyers. The ways you can segment are virtually unlimited. Launching an email campaign for a customer you haven’t seen in a certain period of time is a great way to bring back previous customers who may have looked into other purchasing options. Segmenting your list by purchasing behavior is a surefire way to market products or services your customers are interested in directly to them, and to avoid customers unsubscribing from your emails because they aren’t interested.
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Optimize Your Sending Time
With email marketing, it isn’t always what you send; it’s when you send it. By utilizing your email analytics, you can determine which send times receive the best open rates and the highest conversions.
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A/B Test
One of the greatest capabilities of all forms of digital marketing, but especially email marketing, is the ability to test and improve your campaign before it actually goes live. By utilizing split testing, or A/B testing, of campaigns, you are able to gauge the projected performance and make the changes necessary before launching an official campaign.
If you’re ready to kick start your email marketing, contact Kymera today. Our team of experts can set up campaigns that reach your target customers and help turn prospective buyers into loyal ones. Our data-driven approach to digital marketing ensures campaign success and business growth. Let’s get to work.
