You’ve got the basics down: a couple of tweets each week, a boosted Facebook post every so often and a new blog each month. But your website visits and sales aren’t scaling the way you’d hoped. If you want better results, it’s time to take your marketing to the next level. Here’s what that might look like.
Amplify Your Inbound and Outbound Channels
Get your business and services in front of a larger audience by providing premium downloadable content, like an e-book, to encourage people to join your email list for even more exclusive content. Expand your reach on social media and create a content strategy for additional channels like Instagram, YouTube or LinkedIn — but don’t limit your efforts to the digital space.
Leverage Print
Complement digital efforts with direct mail by creating customized messages and offers to target your key demographics. Bridge print and online marketing strategies with a QR code on your mailer that links to a landing page with a special offer. Kymera can set up campaigns so you can track your leads and results. This allows you to make incremental improvements in targeting and messaging with each new campaign.
Go Multimedia
Bring your brand to life with visual, audio or interactive content. Create messaging and themes that your customers are interested in by listening to their feedback and analyzing their activity on your website and social channels. Videos, infographics, podcasts, webinars and Facebook Live events can all educate, inspire and entertain your audience — and grow your bottom line.
Generate Reviews
Positive customer reviews build your credibility and reputation in the community, which can help you generate new leads. They can also boost your SEO when each review counts as a new piece of content. Give your satisfied customers a platform to share their experience on your website or social channels to spread the good word about your brand. Positive reviews are free marketing that you don’t have to create or pay for. But be sure to respond promptly to any negative feedback. Kymera can implement an online review-generation program for your business if you don’t already have one.
Segment Your Content
Marketing is never one size fits all. Personalize the journey through your sales funnel based on your buyer personas, which are the different types of customers your brand attracts. The better you know your customers and how they behave online — and tailor your messaging accordingly — the more likely they are to buy your products or services and come back again and again.
Make Marketing Routine
Taking your marketing to the next level isn’t a one-and-done event. As your customer base grows and changes, so should your strategy. You don’t want to fall behind on marketing trends that could benefit your business. A good rule of thumb is to monitor your traffic and engagement monthly, take a deeper dive quarterly and undertake a full reassessment annually to update objectives, demographics and spending based on results and research from the previous year.
Additionally, take a step back whenever you launch a new product or service to ensure it fits into your existing strategy. With up-to-date marketing data, industry knowledge and insights into your customer personas, you can strengthen your marketing to get better results.
Not sure where to start? Let our team at Kymera help you get the tools you need to take your marketing to the next level. Call us today at 407-330-6245 to get started.
