You know what sounds terrific this morning? A tall cup of joe to help get your day out of the starting gate. And we bet you know exactly where you’re going to get yours. It’s a familiar and consistent experience you depend on from the ordering process (tall, half-caff, soy latte, anyone?) to the iconic logo-emblazoned travel cup. This is what’s known as brand loyalty, and your connection to this particular brand likely translates into regular purchases that helped a certain coffeehouse grow its reputation and bottom line — something every business strives for.
Building brand loyalty is never a one-and-done proposition — it occurs in four stages throughout the customer journey. Those stages are: recognition, preference, insistence and advocacy. And with Kymera’s expert marketing strategy behind you, you can build a loyal following to take your brand to the next level.
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Brand Recognition: Get Noticed
Search engine optimization (SEO) and pay-per-click advertising (PPC) can get your brand in front of more people online. Kymera’s team of experts will research the best keywords for your business, implement them in SEO and PPC campaigns, track your results and update your strategy as needed. And while we’re working on your web presence, we can also create signage, print ads and vehicle wraps to grab attention while your prospects are out and about IRL.
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Brand Preference: Get Liked
You’re getting noticed — that’s awesome! It’s time to up the charm factor and spark even more interest in your business with special offers delivered via direct mail. This tried-and-true method gets your brand in front of just the right customers based on the specific, targeted demographics of your ideal buyer personas. And a tempting offer will get them in the door (or to your website) to increase their chance of falling in love with your brand and becoming a loyal repeat customer.
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Brand Insistence: Cultivate a Following
You’ve got lots of consumers interested in what you’re selling. Now, you have to turn them into brand loyalists — enter the loyalty program. Incentivize customers to return and bring family and friends via a loyalty program with tempting exclusive offers. As long as you continue to make good on your value props and provide an excellent customer experience, you shouldn’t have a problem keeping them coming back for more.
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Brand Advocate: Identification With the Brand
About two-thirds of consumers say they need to trust a brand behind a product or service. And almost nothing builds trust more than positive online reviews. Kymera can help your business manage its reputation with an automated review system where buyers can sing your praises while helping you identify areas for improvement. We’ll aggregate Google and Yelp reviews onto your website and reach out to customers via text or email about their experience. If it’s positive, we’ll prompt them for a review and post it to your site. If it’s not, we’ll redirect them to work with you to resolve the issue.
Social media can also be an important tool for cultivating consumer trust, and it’s critical to building brand identity. But your presence on social platforms should also be used to engage with customers and prospects about things less directly related to selling. Show your community spirit and involvement, or give a behind-the-scenes peek into your business — or help people get to know your team a little better.
Building customer loyalty takes time and requires attention to detail at every point along the sales funnel. Kymera will be there with you each step of the way as you turn strangers into prospects — and first-time buyers into loyal customers and brand advocates. Contact us today for a complimentary consultation.
Sources
https://blog.hubspot.com/agency/surprising-stats-brand-loyalty, (Mar. 17, 2021)
