In a tight labor market, organizations are struggling to staff key positions. But Kymera can help you fill job vacancies with powerful recruitment campaigns designed to attract qualified applicants using strategies that include PPC, LinkedIn ads, direct mail, career landing pages and more.
Take Your Recruitment Campaign Omnichannel
Omnichannel recruitment campaigns can leverage a tactical blend of traditional and digital outreach. We can craft and execute a campaign that targets each touch point of the job seeker’s journey — from researching open positions to submitting an application with your organization.
Career landing pages. Landing pages are the keystone of any paid advertising strategy. They’re a great way to engage, educate and entertain customers throughout a buyer’s journey — but they can also be effective at attracting leads for a job opening. We can create dedicated landing pages for each position you’re trying to fill and showcase the benefits of employment with your company. We can even retarget your ads to those who visit but leave without filling out an application. You’ll have the ability to direct qualified applicants to your page through social, email, direct mail or PPC.
Google Ads. Google pay-per-click (PPC) ads are cost-effective, able to generate fast results, are easy to A/B test and track, and can geotarget your local area. Plus, we’ll craft compelling copy to help your open positions stand out on employment websites such as Indeed and ZipRecruiter — or your own site’s job board — and post them for you as well.
LinkedIn job promotion. According to LinkedIn, 90% of users are open to new opportunities. You can run Work With Us Ads to target employee LinkedIn profiles that candidates are viewing to get greater exposure than with traditional recruitment ads. Use LinkedIn Jobs to post individual opportunities with a daily or total budget, which the platform will target to relevant candidates. Promoted placements can appear at the top of LinkedIn job search results, and in personalized emails and push notifications on mobile and desktop to relevant job seekers.
Email marketing. We can send an e-blast to current employees or even customers to spread the word about positions your company has available. The perfect candidate to fill your team might be right under your nose!
Recruitment videos. You can really give job prospects a sense of what it’s like to work at your company by creating a recruitment video that features a behind-the-scenes peek at where they’ll someday work. You can include testimonials from current employees for even greater impact.
Targeted direct mail. According to the Direct Marketing Association, direct mail has a response rate of 4.4% — significantly higher than the 0.12% response rate for email outreach. Use this to your advantage when recruiting a candidate by complementing your digital outreach with direct mail. You’re one company in a sea of potential employers, so you need to stand out from the crowd. Create personalized mailers with job prospects’ names to grab their attention, then get them where you want faster with a custom QR code that links them directly to a landing page where they can learn more about your opening and company.
Putting All the Pieces Together
Hiring a full-service agency like Kymera can be an efficient, cost-effective alternative to working through a recruiter, especially if you need to fill several key roles. And we’re highly experienced with coordinating outreach across multiple marketing channels. Contact us to help with your next recruitment campaign.
Sources
https://blog.hubspot.com/marketing/ppc
https://blog.hubspot.com/sales/direct-mail
https://business.linkedin.com/talent-solutions/job-ads
