Beware … those who neglect customer experience may find their marketing efforts doomed to the graveyard of unconverted prospects! Like optimizing your trick-or-treat route for maximum candy potential, your upfront omnichannel strategy will determine whether you bring home a bag of full-size peanut butter cups — or a sack of apples. Boost your ROI through seamless, spine-chilling experiences across customer touch points and transform more prospects into patrons with these tips.
Is your customer Jekyll or Hyde? Find out by split testing. In order to capture and convert leads, you need to know which modes of communication resonates best. Do you see higher interaction with a more playful tone and style, or with a more formal and educational approach? Experiment with different ad variations and landing pages to identify the most effective design, layout, content elements and voice for your key audience.
Don’t let your CTA disappear like the Invisible Man. Keep CTAs prominent and easy to find on your landing pages, emails and mailers. Use bold fonts, above-the-fold placement and strong colors to make them enticing and attention grabbing. Make sure potential customers don’t need a crystal ball to understand your product or service benefits by clearly communicating their unique value.
Beetlejuice, Beetlejuice, Beetlejuice! The ghost with the most had a simple way to let others summon him — and you want the same for your customers. Streamline your forms by reducing the number of required fields to make the contact process quick and easy for users.
Forget guerilla marketing — go zombie! Build trust and awareness through customer reviews, testimonials and case studies. Word-of-mouth promotion in all its forms is one of the most effective ways to grow a brand’s following, so give your prospects what they want — what’s in the brains of your many satisfied customers.
Avoid the mysterious disappearing offer. Create a sense of urgency and scarcity by incorporating limited-time offers and countdown timers, or by showcasing low-stock inventory availability. Don’t be afraid to let a little FOMO haunt your prospects should they dare click off your website without making a purchase.
Get into your prospects’ minds. Just like Freddy Krueger exploited his victims’ deepest thoughts, get into your prospects’ heads and deliver targeted, customized messaging via Google Ads, social media marketing and mailing lists. Tailor the user experience to individual preferences, behaviors and demographics: People are 40% likelier to spend more than planned when they have a personalized shopping experience.
Make your offer strike with the speed of Jaws. According to Forbes, 40% of users will leave a site if it takes more than three seconds to load, so don’t scare prospects away before they’ve had a chance to bite. Optimize your site to provide a fast, seamless experience for users to prevent them from bouncing off into the abyss.
Conjure up alluring apparitions. Incorporate engaging visuals such as images, videos and infographics to capture attention, simplify messaging to haunt prospects’ memories and convey your brand personality with greater emotional resonance.
We’re following you. Re-engage with users who’ve previously visited your website or interacted with your brand through remarketing/retargeting ads across relevant platforms. Follow those leads and lure them back.
Conversions don’t appear out of thin air. But our expert marketers can help you conjure up the true potential of your business, bewitch your prospects and cast a spell of success on your online promotions. Let us work our digital sorcery to help elevate your brand — because the only thing scarier than ghosts and goblins is leaving your true conversion potential untapped.
Sources
https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/personalized-shopping-spending-statistics/ https://www.forbes.com/advisor/business/software/website-statistics/
