Political Campaigns and Direct Mail: A Winning Strategy

If you run a political campaign, then you know reaching voters is key to winning elections. And while digital marketing gets a lot of attention these days, direct mail can be the cornerstone of a successful strategy because of its reach, its ability to target voters and the tangible connection it can create. Kymera has more than 20 years’ experience helping candidates reach — and convince — voters. And expertly executed direct mail has been a large part of those political marketing efforts.

Unleash the Political Power of Direct Mail

Direct mail has been shown to be one of the most trusted and persuasive forms of political marketing. There are many ways to reach voters, but voters themselves say they’re more likely to believe messages delivered by direct mail. When asked which method of contact they found most credible, voters chose: direct mail (57%), canvassing (49%), radio (27%), email (25%) and social media (20%). You’ll reach voters in their homes where they live, creating a direct connection unique to physical media. Unlike a radio or TV ad, a well-crafted piece of direct mail can impact a voter from his or her own kitchen counter for weeks, delivering lasting value for your campaign.

With direct mail, you can make a big splash by covering a wide geographic area or laser target your key demographics. Your efforts will make an impression because nearly 80% of voters surveyed said they read political mail, with more than half reporting they read it immediately.  And direct mail is effective for younger and more experienced voters alike: Millennials, Gen X and Baby Boomers all respond strongly to direct mail political messages. More than 50% of voters said mail messages helped them decide how to vote.

Winning Over Women Voters

Women voters can be decisive in elections on the local, state and federal level. And direct mail can be extremely effective with this key demographic. In fact, two out of three female voters surveyed indicated that they’d be likely to read political direct mail if it contains:

  • Candidate biographical information.
  • The candidate’s voting record or past statements.
  • Information regarding a candidate’s position on various issues.

Two thirds of Millennial women indicated that they want information on dates for voter registration. Direct mail is a persuasive and powerful tool that can be leveraged with pinpoint accuracy.

Your Political Campaign HQ

We’re the marketing staff you won’t have to buy donuts for (although we really do like donuts). We can help you find the right lists and design attention-getting, effective mailers. We’ll help you craft a fully integrated political marketing campaign with a strategy aimed at your intended audience. Use direct mail to drive traffic to your website or social channels and track calls generated from mailers. We can create everything you need from memorable and impactful campaign logos to banners and yard signs for all your events and rallies. We produce T-shirts, buttons, magnets and more — as well as any print collateral such as palm cards, brochures, door hangers, business cards, pocket folders and fund-raising packages. We can even wrap your vehicles to really get your campaign rolling.

From the day you announce your candidacy to voting day, we can handle your political marketing needs, whether you’re a first-time candidate in a local election or a political heavy-hitter running for reelection. Contact us today and unleash the political power of direct mail.

Kymera is a member of the American Association of Political Consultants.
American Association of Political Consultants



Source: “Summit Research Post-Election Survey”, USPS, November 9, 2017