During these days of digital overload, it can be challenging to stand out in a crowd of brands online, but a creative, professionally designed business stationery package can make a statement that sets you apart. More than just a logo slapped on fancy paper, this package defines your brand’s personality through a combination of fonts, colors, graphics and overall design presentation. Your stationery package can help communicate that your products or services are high end, cutting edge, eco-conscious, hip, sophisticated, creative — whatever attitude you want to convey.
Front and Center to Your Brand
Elements of your stationery package might be the first thing a prospect encounters, so ensure that your first impression is positive. A professionally-designed stationery package is one of the most effective ways to accomplish that. No matter the size of your business, a distinctive and well-executed stationery package can give you the presence of a big-league player.
The design concept of your stationery can become the cornerstone of your visual branding, appearing on signage, menus, leave-behind folios or any other marketing collateral your company needs to get noticed and close sales. A full, professionally designed business stationery package can include:
- Business cards
- Letterhead and envelopes
- Invoices, receipts, purchase orders
- Internal forms (memos, calendars, schedules)
- Greeting and thank you cards
- Invitations and awards
- Promotional materials and marketing collateral
Whatever your line of business, coordinated stationery can strengthen your brand identity and help customers recognize, respect and remember you — and reinforce your brand and unique corporate culture.
The Power of Paper
Today’s stationery doesn’t have to be printed on old-school, plain white paper. The right paper stock can promote your business with creativity and a decidedly modern flair. The choice of paper size, shape, texture and color is key to making a unique statement. And high-quality paper stock and printing conveys a substance and gravitas that no digital representation of your brand can. There’s simply no digital equivalent of a high-quality embossed print product.
If you’re looking for an upbeat, modern attitude, consider using bright colors and a clean, sans serif font. For a more traditional and formal feel, choose understated but sophisticated neutral tones like white, gray, blue and black. You can even use your stationery package to highlight your brand’s mission. For example, if your company strives to have a positive environmental impact, you might opt for recycled paper that’s unbleached and un-dyed. It shows that your point of view is clear and that you’re consistent about your brand’s mission and message.
Get the Boost You Need
If you want to extend the reach of your brand, a professional stationery package can help get you there. Keep extra branded pieces like notepads or pens on hand to give to clients, vendors and partners. Whenever they reach for these items, they’ll be reminded of you — and you’ll give your brand awareness a boost every time they do.
Kymera has the expertise and experience you need to create a professional stationery package for your brand — and one that helps your business stay on clients’ minds in a tangible and durable way.
