Why You Shouldn’t Launch Your Site on a Friday — and When You Should

Many clients believe that Friday is the best day to kick off a new or rebranded website. Maybe it’s because people want to end the work week on a high note. But this decision could get your new venture off on the wrong foot. As with many things, timing is everything when it comes to when a website should “go live.” Here’s why:


Why NOT Friday

While business owners often see the launch of a site as the end of a process, in many ways, it’s just the beginning. A web development team has many tasks remaining after launch. There’s a period of feature testing — checking all aspects of a site like ecommerce functionality, page load speeds, mobile responsiveness, contact form operation and email integration. This work can take time, and you don’t want the weekend to interrupt it. Some hosting companies also scale back their operations over the weekend, so it may take longer to resolve any problems that developers uncover during this process.


If Not Friday, Then When?

While there may be exceptions to this guidance for industry- or company-specific reasons, here are some general suggestions to keep in mind.

Saturday & Sunday: We can rule out weekends for many of the aforementioned reasons that apply.

Thursday: Probably also not such a fantastic idea. If a big problem crops up on Friday, you run into the weekend crunch once again.

Wednesday: We’ll call this a “so–so” option. You’ll have two full days of availability for the web development team and your own personnel to deal with whatever comes up.

Monday and Tuesday: This is probably your best window to go live. The team is rested, and you have the full week ahead to troubleshoot, if necessary. You also have ample time to promote your launch.


You’ve Launched — Now What?

While you might breathe a sigh of relief once your site’s up and running, the work is really just beginning. Now you want to promote your website and drive traffic to it. Here are a few strategies:

Pay-Per-Click Advertising (PPC). PPC can be a highly effective tool to quickly generate web traffic. While Search Engine Optimization (SEO) is very important as a long-term strategy, it often takes a while to get traction whereas PPC results can be almost instantaneous.

Social Media Ads. You can place ads on Facebook, LinkedIn and other social media platforms to direct traffic to your site just as you can with GoogleAds.

Email signature. Don’t forget to update all your company email signatures as well as your social media profiles to include a link to your website.

E-blast and newsletter. Send an announcement to all your newsletter subscribers and let them know all the great information and offers they can find online.

Read all about it. Your website is big news, so treat it accordingly. Write and distribute a press release to get the word out.

Blog posts and social media. If your new website has a blog — and it probably should — make your first post all about its features and benefits. Then write teaser social media posts that link back to it.

Business cards and signage. Don’t forget to add your URL to your business cards, letterhead and all your signage!


Contact Kymera to design, build, launch and promote your new website. Our web development and digital marketing experts can help your business or brand shine online.