In today’s dynamic, consumer-driven marketplace, change is the only constant that brands can count on. The needs of a business’s…
DIY Graphic Design Tools: When, How, and When Not To Use Them
Graphic design is an integral part of any marketing strategy. Your brand’s logo is what will help buyers recognize you,…
How to Perfect Your Brand Strategy
Anyone with a business knows the importance of branding. Branding is your business’s identity and the “personality of your business.” …
How A Strong Brand Helps Your Business Thrive
Some people may think of branding as just a business’s logo, but it is so much more than just a…
Your Golden Ticket: 10 Video Formats to Boost Your Brand Marketing
What was once reserved only for bigger businesses and brands has now become a gold standard in digital marketing: video…
Niche Marketing: When Going Small Yields Big Results
Bigger isn’t always better when it comes to generating leads and converting new clients. Your marketing plan might benefit from…
Season’s Greetings from Kymera
The holiday season is once again upon us, and things sure have changed from just a year ago. We’ve travelled…
Creating Connection with Content
If you’re using content as a one-way megaphone just telling people to buy out your inventory, then you could be…
Sign of the Times
In times of uncertainty, signs can point your customers in the right direction — straight to your front door! Well-designed…
Six Scary Marketing Mistakes to Avoid
This Halloween, don’t let terrifying marketing mistakes frighten you. It’s a critical time for many businesses — the “home stretch”…
Keeping in Touch in Touchless Times
COVID-19 has cut off businesses from many face-to-face client interactions. Some retailers remain closed, while others struggle with distancing, sanitation…
Make a Lasting Impression with Kymera Promos
The restriction of in-person interactions due to COVID-19 means that your business has fewer opportunities to connect with clients face…
The Modern Stationery Package
During these days of digital overload, it can be challenging to stand out in a crowd of brands online, but…
The Importance of Market Segmentation During COVID-19
Who are your customers, really? You might say “people who live around my business,” or “people who are interested in…
5 Tips for a Better Brochure
Brochures are tangible, brandable, versatile and — with the right strategy — memorable. But that’s only if you’re following best…
How to Make Customers Fall in Love With Your Brand
There’s more to marketing than communicating features and benefits. The most effective marketing, be it traditional or digital, creates an…
Marketing for Boomers
Even in a youth-obsessed culture, your business needs to market to boomers. While the younger generation may steal the spotlight…
7 Tips for Franchise Marketing
Whether you sell a product, service, or experience, there are certain marketing tactics a franchise needs to do differently (and…
Is Your Creative Work Protected?
While it can be tempting as a business owner to try to stretch your marketing dollars with bargain-rate or online…
Strategies for Building a Strong Brand
Keep Pace with a Changing Culture Back in the 1970s, Apple and Microsoft popularized the home computer. As both companies…
How to Develop a Winning Logo
A logo is a graphic representation that’s identified with a business or brand. It can be representational (the bell for…
Is Your Business’s Website ADA Compliant?
Is a website considered a “place of public accommodation” just like a brick and mortar building, and as such, subject…
Franchise Marketing: Blogging 101
A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving…
Don’t Let Your Wrap Turn Into a Wreck
When you’re ready to harness the advertising power of fleet vehicle wraps for your business, it’s important to focus on…
How to Get the Most Out of Your Ad Agency
Working with a professional marketing agency can be a great way to improve your messaging and extend your reach as…
7 Key Marketing Tactics for Restaurant Franchises
If you’re a restaurant franchise owner or operator, you know that you’re in a crowded space. Every time you turn…
Get Rolling With Fleet Vehicle Advertising
According to recent research from the AAA Foundation for Traffic Safety, Americans spent 70 billion hours behind the wheel in…
Are You Making These Costly Franchise Marketing Mistakes?
As a franchisor, you know that operating a franchise presents unique challenges compared to a multi-location business. And from a…
4 Reasons to Invest in a Professional Website
Why you should invest in a professional website? It may be quicker and less expensive to create a website for your…
Hyperlocal Marketing and What It Means For Your Company
A new buzzword that has raised in popularity over the past few years is Hyperlocal Marketing. Hyperlocal Marketing is essentially…
5 Rules Of Social Media Marketing You Should Be Following
In the world of technology, marketing has taken a total 180 degree turn and has taken itself to the internet….
5 Benefits Of Sending A Direct Mail Campaign
Making a connection with potential customers is crucial for anyone looking to be successful in their line of work. Thus,…
Guerrilla Marketing: It’s not totally bananas.
It’s important for a company to engage consumers in an interesting way in order to create recognition of its brand,…
The Color of Your Brand
Some things are just black and white—straight forward, right or wrong. When it comes to marketing your brand effectively, color…
For the LOVE of Type
Times certainly have changed since Gutenberg’s days of one-typeface letterpress. With digital presses today, typography, the art of working with…