Niche Marketing: When Going Small Yields Big Results
Bigger isn’t always better when it comes to generating leads and converting new clients. Your marketing plan might benefit from some micromanagement in the form of niche marketing. Niche...
read more
Season’s Greetings from Kymera
The holiday season is once again upon us, and things sure have changed from just a year ago. We’ve travelled uncharted territories along with many other businesses and are so grateful to have been...
read more
Creating Connection with Content
If you’re using content as a one-way megaphone just telling people to buy out your inventory, then you could be making a costly mistake. One of the most common marketing missteps we observe is...
read more
Sign of the Times
In times of uncertainty, signs can point your customers in the right direction — straight to your front door! Well-designed business signage attracts the attention of new and existing customers....
read more
Six Scary Marketing Mistakes to Avoid
This Halloween, don’t let terrifying marketing mistakes frighten you. It’s a critical time for many businesses — the “home stretch” to end-of-year profitability. And right now, it’s more...
read more
Keeping in Touch in Touchless Times
COVID-19 has cut off businesses from many face-to-face client interactions. Some retailers remain closed, while others struggle with distancing, sanitation rules and wary customers. Businesses...
read more