What was once reserved only for bigger businesses and brands has now become a gold standard in digital marketing: video content. It grabs viewers’ attention and can hold it longer, if done well. According to NogenTech, 91% of marketers are using video in 2023. So if you haven’t jumped on the video bandwagon, now is […]
Niche Marketing: When Going Small Yields Big Results
Bigger isn’t always better when it comes to generating leads and converting new clients. Your marketing plan might benefit from some micromanagement in the form of niche marketing. Niche marketing helps narrow your focus down to what you do best and looks specifically for those most likely to be interested in your brand. To do […]
Why Mobile Marketing Matters
If your website and marketing aren’t optimized for mobile users, you might be working twice as hard for half the results. The Momentum of Mobile Marketing Did you know that 74% of smartphone owners use their devices to check their email?1 On top of that, 69% of shoppers are influenced to make a purchase […]
If You Build It, They Still May Not Come Or Why Building a Website Won’t Fix All Your Marketing Woes
Too often, business owners think that all they have to do is put up a website, and the click and conversion floodgates will open. Nothing is further from the truth. A good website is the vehicle and conduit for your digital marketing efforts, but it can’t do all the heavy lifting alone. Most […]
Renew Your Brand in 2021
You’re cleaning out the garage, oiling the exercise bike and purging the cupboards of junk food. The new year is all about renewal. While you’re getting on the right track with your health and home, dust off your brand to see if it might need a little attention as well. Your brand is the cornerstone […]
Season’s Greetings from Kymera
The holiday season is once again upon us, and things sure have changed from just a year ago. We’ve travelled uncharted territories along with many other businesses and are so grateful to have been able to help our clients weather the storm. From the Kymera family to yours, we wish you a joyous holiday and […]
Creating Connection with Content
If you’re using content as a one-way megaphone just telling people to buy out your inventory, then you could be making a costly mistake. One of the most common marketing missteps we observe is companies talking exclusively about themselves on their blog or social media channels. Content is a more effective brand-building tool when it […]
Sign of the Times
In times of uncertainty, signs can point your customers in the right direction — straight to your front door! Well-designed business signage attracts the attention of new and existing customers. And with Kymera’s help, you can create custom signs and banners to compliment your brand and existing marketing efforts. Here are six ways signs can […]
Six Scary Marketing Mistakes to Avoid
This Halloween, don’t let terrifying marketing mistakes frighten you. It’s a critical time for many businesses — the “home stretch” to end-of-year profitability. And right now, it’s more important than ever to tune up your marketing to fire on all cylinders. A good way to start is by avoiding these six common missteps. 1. […]
Pivot to Digital: The Future Is Now
The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain largely IRL (in real life) have gone decidedly digital, whether it’s picking out produce or finding a life partner. Industry source Supermarket News reported online grocery sales were projected to increase 40% this year, and […]
