Data + Technology

Why Mobile Marketing Matters

If your website and marketing aren’t optimized for mobile users, you might be working twice as hard for half the results.


The Momentum of Mobile Marketing

Did you know that 74% of smartphone owners use their devices to check their email?1 On top of that, 69% of shoppers are influenced to make a purchase on mobile as a result of company emails.2 That’s a huge group of potential customers who could boost your businessIF you’re using the right mobile marketing strategy. Mobile marketing gives you a more powerful toolkit to develop flexible and powerful campaigns that can meet your customer no matter where they are.


Mobile: Then vs. Now

At one point, all you really needed was a mobile version of your website that was readable on your phone. That way, consumers could get the basic information they need, give you a call, or wait until they come home to view the full site on a PC. Now, mobile is the primary strategy for many marketing campaigns. Customers are able to browse, buy products or services, check reviews and engage with your brand no matter where they are — or what device they happen to be using.


How to Tell If Your Site Is Mobile Responsive

Visit your website on a desktop computer and gradually size down the window using the arrows that appear at the corners of your screen. If your website responds in real time by shrinking to fit the new window size, then it’s most likely mobile responsive. However, if it doesn’t adapt without refreshing the page — or if the font becomes difficult to read, then it’s probably time for an update.


Create Micro-moments

Did you know that 58% of smartphone users check their phones at least every hour?3 People keep their cell phones within reach practically at all times, and you can use this to your advantage by creating “micro-moments” in your customer journey.

Learn to identify micro-moments.4 These are times customers turn to their devices to understand, watch, respond to, do or purchase something on the spot. Here are a few ways to add micro-moments into your buyer journey:


  • QR Codes: Make it easy for customers to get information on-the-go with mobile QR codes. By snapping a picture of the code on their phone, customers can immediately go to a website or landing page.
  • Videos: Help customers by creating and posting how-to videos to answer their most pressing questions.
  • Text Messages (SMS): Instead of waiting for them to open an email, send information directly to customers via text message. They can provide “yes” and “no” responses, and click through to your website. Plus, it’s trackable, interactive and customizable.
  • Push Notifications: While not interactive like text messages, push notifications are a great way to tell your customers about new products, appointments, shipments and events without the SMS fees.


Elements of Good Mobile Design

First, start with the customer journey: What do you want them to do, and where do you want them to look? Once you’ve nailed down your strategy, you can add a number of elements to make your mobile design more effective:

  • Images that have smaller file sizes for faster download.
  • Easy-to-read fonts and information that’s concise and to the point.
  • Simple, easy-to-navigate layouts that encourage interaction.
  • Mobile-friendly calls-to-action with clear links for email/phone and social icons that stand out.
  • QR codes that link to an infographic or video.
  • Mobile-optimized email order updates.
  • Shorter forms for visitors to fill out.
  • Faster page-load times for customers on the run.


Is it time for you to upgrade your mobile marketing? Kymera can update your website to make it fully responsive and leverage the power of mobile marketing to increase customer engagement and drive sales.

Contact us today for a complimentary mobile website analysis.




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