Case Study


Restaurant Impossible

Denny Tornatore was part of a family owned restaurant group when he and his wife decided to open up a restaurant and pizzeria on their own. The stress of running everything themselves with a new baby on the way nearly cost Denny his marriage as well as his restaurant. He was close to closing his doors when Celebrity Chef Robert Irvine and the Food Network stunned Denny with a surprise makeover on the Ambush Episode of Restaurant Impossible.

Capitalize on a once-in-a-lifetime opportunity to re-brand owner Denny Tornatore’s College Park Restaurant as seen on the “Ambush” Episode of the Food Network’s national TV show, Restaurant Impossible, featuring celebrity chef Robert Irvine.

In addition to redesigning the restaurant’s interior, Chef Robert Irvine recreated Tornatore’s menu, emphasizing that everything be made from scratch, and taught Denny to “work smarter, not harder”. Chef Irvine stressed the importance of hiring a professional branding and marketing agency to re-brand the new Tornatore’s. Denny Tornatore chose TCreative to take him to the next level. As agency of record we developed the Tornatore’s logo, their brand image, personality and positioning, created the new Tornatore’s website and developed their Unique Selling Proposition: “Everything From Scratch. Everything.”

After working closely with Tornatore’s as their trusted advisor, Tcreative realigned the restaurant’s branding with the interior and menu that Chef Robert Irvine created. Tornatore’s is rapidly becoming a one-of-a-kind neighborhood favorite with long lines and reservations required.