Reputation Management Is More Important Than Ever for Businesses and Brands

The pandemic is making customers more tech savvy and more inclined to leave online reviews for businesses that they frequent. According to a recent eMarketer.com survey, review activity has...
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Kymera Helps Multi-Location Businesses Establish a Stronger Local Social Media Presence

You’ve grown into a successful multi-location business. Congratulations — that’s quite an achievement! But with all that growth comes new challenges — like meeting the individual marketing...
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Kick Your Marketing Up a Notch with Multimedia Content

If you’ve gotten into a comfortable routine of posting weekly blogs to your website, that’s terrific. After all, consistency is key when it comes to marketing. But now that you’ve nailed down...
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Why Mobile Marketing Matters

If your website and marketing aren’t optimized for mobile users, you might be working twice as hard for half the results.   The Momentum of Mobile Marketing Did you know that 74% of...
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Marketing Your Way to a Happy Holiday

As the holidays come into focus, this is your opportunity to end the year on an up note. However, to be successful, you’ll probably need to throw out your old playbook, or at least run a few new...
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Pivot to Digital: The Future Is Now

The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain largely IRL (in real life) have gone decidedly digital, whether...
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5 Direct Mail Tips to Ramp up Your Response Rate

With the right strategy, direct mail can greatly increase your brand visibility and achieve a response rate of roughly 10-20 times that of email.1 Here are five tips you can start using today to get...
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5 Tips for a Better Brochure

Brochures are tangible, brandable, versatile and — with the right strategy — memorable. But that’s only if you’re following best practices for graphic design and content. These are the...
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Political Campaigns and Direct Mail: A Winning Strategy

If you run a political campaign, then you know reaching voters is key to winning elections. And while digital marketing gets a lot of attention these days, direct mail can be the cornerstone of a...
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How to Create an Effective Content Calendar

When it comes to content, planning is key. It’s hard to implement an effective strategy or produce your best work winging it week to week or month to month. That’s why it’s critical to always...
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