Summer’s over, with back-to-school season in full swing. And before you know it, the
mad dash to the holidays will be underway with all the festivities, social activities,
shopping, and eating out that go with it. You can’t afford to be late to the party — not
this year. Get “retail ready” by planning early and developing a marketing strategy that
will help drive sales and keep customers coming back for more.
Signage Shoutout
When it comes to signage, planning ahead is key. You’ll need to place an order well in
advance to avoid getting too far behind in suppliers’ queues. Particularly with supply
chain challenges, you’ll want to allow plenty of lead time to avoid missing the mark —
and the retail rush. Consumers — and your competition — start thinking about the
holidays well ahead of time, so don’t miss out by falling behind and getting lost in the
shuffle.
Kymera helps small and large businesses make a lasting impression with its extensive
offering of signage options to promote your brand. Make a big splash with a custom-designed,
weather-resistant banner or poster — perfect for indoor or outdoor use. Or
catch customers’ attention as soon as they walk through the door with tailor-made
wraps for staircases, elevators, windows or walls. We can even help you advertise with
custom vehicle wraps, so your fleet drivers can spread the word while they’re on the
road. We’ll help you from start to finish — from concept to design to final production.
And we have options for almost any budget.
Dominate With Digital
Now that everyone’s attention has shifted back from grilling to Googling, it’s time to
reengage with your audience and online community. Start priming your base so your
business is top of mind as consumers begin planning holiday purchases. Update your
website and landing pages with promotions, discounts and deals to lure buyers back to
your business. On social media, add seasonal hashtags like #BackToSchoolSale or
#FallFavorites. And don’t forget about leveraging the power of video — especially shortform
video — to make a more personal and impactful connection with customers.
Seasonal promotions, testimonials, behind-the-brand stories, influencer content and
how-to videos can help supercharge your social channels and drive sales with
omnichannel messaging.
The Direct Mail Advantage
While practically no marketing strategy is complete without online outreach, there’s lots
of competition in the digital space. Sometimes the best way to reach your audience is
right through their mailboxes — and we mean the physical ones, not email inboxes.
With creative design and compelling content, you can stand out among the competition
and deliver promotions directly to your customers’ doorstep and kitchen table.
Especially for local businesses and franchises, direct mail offers incredible targeting
opportunities and an impressive ROI. Kymera can help develop your list, design and
print your mailers, split test and track them to gauge effectiveness. A 2021 UPS study
shows that direct mail isn’t just for baby boomers, as millennials report they enjoy
receiving personalized direct mailers.
Creativity and Strategy
Your brand is so much more than just your name and logo. With consumers receiving a
bombardment of marketing messaging during the retail season, your business needs to
stand out with a distinctive brand identity and make a memorable presentation. Plus,
you need a unifying strategy to tie together all parts of your sales and marketing efforts
and effectively deploy omnichannel campaigns.
Kymera helps convey your corporate identity and connect with customers authentically
with strong branding and unique storytelling. Regardless of whether you’re just
beginning to establish your brand or looking for a refresh, Kymera can help. We’ll assist
with your website, digital marketing, social media, branding, content marketing, direct
mail, PPC, video marketing and email marketing — and we can even wrap your
commercial fleet.
Get Ahead to Get in the Black
And if you haven’t already started planning out your Black Friday and holiday sales
campaigns, don’t delay. In a tight economy, there’s more competition for shoppers’
discretionary dollars. Trust Kymera’s digital and print marketing pros to elevate your
business or brand. Contact us today to learn more about how we can help propel you
into a successful retail season — and beyond.
Source
https://www.uspsdelivers.com/2020-2021-generational-research-report/
