Tired of shopping on small screens and mailing back what you don’t want? You’re not alone. Retail is roaring back in a post-vaccination COVID world, and many consumers are eager to return to brick-and-mortar shopping. However, a lot of people are out of their old patterns — and this is where direct mail can step in and give your business a competitive advantage. Direct mail campaigns can generate five times more purchases than email campaigns alone. Give customers a tangible and lasting reminder of what your in-store experience has to offer with direct mail and all the benefits that come with it.
It Finds Your Customers
If you’re a brick-and-mortar business, then your foot traffic is probably local. Direct mail can target potential customers near you by city, county, zip code and even those who’ve just moved into a neighborhood. If these recipients showed interest in the past, chances are they’ll show interest again. In fact, 76 percent of consumers will discuss mail from a brand that they’ve purchased from before. Target your mailer, make it visually interesting and promote a valuable offer to get people excited about your business.
It Appeals to Millennials
For younger consumers especially, direct mail is something different — in a good way. Millennials and Gen Z get tons of email all day, every day. But getting a well-designed printed piece directly in the mail? That’s unique, personalized, interesting, engaging and stands out. Plus, direct mail tends to linger on kitchen counters and tabletops for about 17 days compared to a few seconds for email, which means eyes will be on your mail offer for a longer period of time.
It Puts Your Offers Front-and-Center
Whereas emails require a catchy subject line to entice customers to click through, direct mail puts your offer in their homes with zero extra steps. Everyone loves a good deal, especially if it’s from a brand that they’re familiar with and have purchased from before. Use direct mail to get the word out faster and more efficiently using design, typography, and photography to grab attention. To get the most out of your marketing efforts, partner your email campaigns with a direct mail piece. When you combine email with direct mail, you’re likely to get purchases six times larger than with email alone.
It Stands Out
Banner ads are similar in size, shape, and layout across the board. But with direct mail, you can personalize each piece for your customers. Try flyers, postcards, or booklets of various sizes. Customize your colors, photos, folds, shapes, envelopes and more. Use these tools to craft a clean, easy-to-read mailer that reinforces your brand identity and lets your direct mail stand out in the crowd.
Not sure where to start? Let Kymera help you get the most out of direct mail marketing through our expert services. We’ll help you:
- Find and target your audience
- Plan, design, print and distribute at a competitive price.
- Create landing pages for your direct mail offers.
- Manage web analytics and phone tracking to refine your strategy.
Reach your customers where they live in no time. Give Kymera a call today for a complimentary direct mail quote for your retail business.
Source
https://www.sba.gov/blog/direct-mail-hot-again-heres-how-use-it
