Omnichannel marketing leverages the power of multiple media formats and platforms to
provide a seamless customer experience throughout the buyer’s journey. But omni is
not just about digital. Print plays a critical role in effective omnichannel campaigns.
Leverage everything from direct mail to signage — and even car, window and wall
wraps — to connect and engage with customers. Plus, there are almost endless ways
to link print collateral with your digital platforms for amplified impact and results.
Make a Splash with Sensational Signage
Big, bold physical messaging grabs attention, especially when produced with strong
visual design elements and creative flair. Don’t underestimate the ability of showy
banners; posters; window, vehicle and door wraps; and both indoor and outdoor
signage to attract buyers’ eyes and boost business.
Feature hashtags in your signage to increase engagement on social platforms. Or
leverage your digital channels even further to enhance customers’ in-store experience
by embedding QR codes that provide something unique such as a special in-store offer,
contest or fun challenge. Combine print material and online collateral to create a more
interactive experience, making your product or business stand out from the competition.
Reach Customers Where They Live
Print mailers are even more powerful when linked with digital assets to create
cross-platform synergy. Like signage, direct mail materials can also feature inventive
QR codes or hashtags. Use these elements to facilitate customer engagement and
strengthen your brand identity. Get prospects’ attention with eye-catching, beautifully
designed mailers and then lead them further down the sales funnel with a digital
strategy to drive conversions.
Omnichannel marketing is all about personalizing for the customer, so variable data
printing (VDP) — where design elements and text messaging are changed from one
printed piece to the next — is a perfect fit for this strategy. VDP leverages software and
databases to customize materials for individual customer segments, or even for each
recipient. Kymera can target your audience with precision by personalizing collateral
and changing visual elements to specifically appeal to each market segment.
Stay Top of Mind with Print
A wide array of print products can be produced to reinforce your branding and help your
business stand out from the competition. Stationery, brochures, sales collateral,
business cards, pocket folders, handouts and invitations can all work effectively to put
your messaging in the hands — and minds — of potential customers. And don’t forget
to reference your social media pages and web address here, too, for even more cross-platform
connection.
Kymera Offers the Best of Both Worlds
If you’re not leveraging print content marketing, you’re leaving money on the table. Print
helps evoke a more emotional, tactile experience that can give your campaigns lasting
resonance and amplify your ROI.
Kymera operates a full-service print shop within its digital marketing agency. Getting
everything you need in one place is more efficient and can save you time and money.
Let the marketing pros at Kymera help you craft and execute a winning omnichannel
strategy for your business or brand.
