Go from Buyer Persona to Hire Persona with the Kymera Careers Program

July 19th, 2021 Marketing + Advertising, Content Strategy, Franchise + Multi-Location Marketing, SEO
Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or...
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Why Mobile Marketing Matters

March 29th, 2021 Marketing + Advertising, Data + Technology, Graphic Design + Branding, Websites
If your website and marketing aren’t optimized for mobile users, you might be working twice as hard for half the results.   The Momentum of Mobile Marketing Did you know that 74% of...
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Pivot to Digital: The Future Is Now

October 5th, 2020 Blog, Content Strategy, Digital Accessibility, Graphic Design + Branding, Marketing + Advertising, Reviews + Ratings, SEO, Social Media, Websites
The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain largely IRL (in real life) have gone decidedly digital, whether...
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Website Updates to Grow and Protect Your Business During COVID-19

July 20th, 2020 Blog, Digital Accessibility, Websites
For many businesses, the COVID-19 crisis’s rolling lockdowns and daily disruptions make a strong digital presence critical to their very survival. It’s essential that your website is current,...
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5 Ways to Keep Your Data Safe

March 23rd, 2020 Blog, Data + Technology, Digital Accessibility, Privacy + Security, Websites
Picture this: You grab a coffee, get to work, and settle in as your computer powers on as usual. While finalizing online orders, you realize that you can’t access your website or email, and none of...
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5 Direct Mail Tips to Ramp up Your Response Rate

March 3rd, 2020 Blog, Content Strategy, Direct Mail, Graphic Design + Branding, Marketing + Advertising, Promotional Products, Reviews + Ratings, Websites
With the right strategy, direct mail can greatly increase your brand visibility and achieve a response rate of roughly 10-20 times that of email.1 Here are five tips you can start using today to get...
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Mouthwatering Menu Design

February 17th, 2020 Blog, Content Strategy, Graphic Design + Branding, Marketing + Advertising, Printing, Websites
According to Upserve.com, “Your menu is the only communication with your guests that 100 percent of them will see. But you only have about 109 seconds to say all you need to say.” When it comes...
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Is Your Business’s Website ADA Compliant?

November 18th, 2019 Blog, Digital Accessibility, Graphic Design + Branding, Marketing + Advertising, SEO, Websites
Is a website considered a “place of public accommodation” just like a brick and mortar building, and as such, subject to the Americans with Disabilities Act (ADA) The courts have returned mixed...
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5 Strategies That’ll Drive Your Marketing, Literally

November 11th, 2019 Blog, Content Strategy, Graphic Design + Branding, Marketing + Advertising, Printing, Signs + Large Format
Change gears on your lead generation and bring your business straight to the customer with fleet vehicle marketing. It's a great way to gain visibility and public interest, and with the right...
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