What if there were a tool that enabled you to automate your prospecting efforts, making each interaction highly personalized, while measuring and tracking key touch points in the buyer’s journey? That’s the promise of personalized URLs, or “PURLs.” This innovative marketing solution makes it easy to target leads and encourage prospects to take immediate action […]
Your website is your virtual storefront, and it’s often customers’ first impression of your brand. You know what they say about first impressions — you’ve only got one chance to make a good one. So, if your site is still partying like it’s 1999, it’s time for a refresh. Resolve to give your online presence […]
If your mobile site isn’t optimized, you’re likely missing out on valuable exposure, traffic — and sales. In 2021, mobile users made up roughly 54% of website traffic, while desktop users comprised around 43%. Google implemented mobile-first indexing for new sites in July 2019. However, if your site was built (or indexed) prior to that […]
Many clients believe that Friday is the best day to kick off a new or rebranded website. Maybe it’s because people want to end the work week on a high note. But this decision could get your new venture off on the wrong foot. As with many things, timing is everything when it comes to […]
It’s the time of year when we all enjoy a little bit of a fright — but you definitely don’t want your business to fall prey to any of these scary marketing mistakes. Ghosting your current customers. Don’t focus on seeking out new business at the expense of continuing to build and deepen your […]
Pay per click (PPC) and other forms of paid search are great ways to jump start traffic to your website, build brand awareness, promote seasonal campaigns and sell products via Google Shopping. In fact, PPC can convert clicks by nearly 50% more than organic traffic. But in order to achieve these kinds of results, you […]
Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or simply takes far too long to find. Let us take the guesswork out of recruitment with the Kymera Careers Program. We can […]
If your website and marketing aren’t optimized for mobile users, you might be working twice as hard for half the results. The Momentum of Mobile Marketing Did you know that 74% of smartphone owners use their devices to check their email?1 On top of that, 69% of shoppers are influenced to make a purchase […]
The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain largely IRL (in real life) have gone decidedly digital, whether it’s picking out produce or finding a life partner. Industry source Supermarket News reported online grocery sales were projected to increase 40% this year, and […]
For many businesses, the COVID-19 crisis’s rolling lockdowns and daily disruptions make a strong digital presence critical to their very survival. It’s essential that your website is current, accurate, compliant with regulatory standards and highly visible during these unprecedented times. Kymera has helped small independent businesses and national franchises alike compete digitally and grow market […]
