Content Strategy

Go from Buyer Persona to Hire Persona with the Kymera Careers Program

Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or simply takes far too long to find. Let us take the guesswork out of recruitment with the Kymera Careers Program. We can help you find top talent in no time with time-tested marketing and sales tactics.


Targeted Direct Mail

Swap “buyer persona” for “hire persona” and use direct mail to target your next new hire. We can procure lists of individuals with a number of state licenses, such as:

  • Medical
  • Mental Health
  • Financial
  • Insurance
  • Salon/Spa/Beauty
  • Education
  • Law
  • Construction
  • Counseling
  • Electrical
  • Contracting
  • Plumbing


Reach out to the people who have the exact qualifications you need to save time and effort in your recruitment process.


Paid Search

We’ll design and execute a Google Ads campaign to target the right keywords and geographic areas to find candidates for your opening. We can also create display ads that will show up on your candidates’ preferred websites. And with retargeting, we can reach out to qualified prospects who leave your site before completing an application. Once candidates click on your job ad, they will enter a custom landing page that describes your employment opportunity and touts the benefits of working for your organization. Once they’re ready, they can submit a resume or application directly on the page or call a trackable phone line so you can get more information on your leads.


Web Content

Want to add a jobs board to your existing website? No problem! We can update and enhance your branding to attract future team members. We help boost your brand awareness and promote the value of your company and offerings to make it more attractive to potential candidates. Once they’re on your website, they’ll see just how great your company is — we’ll make sure of it!


Social Recruiting

Social media is a fast-growing recruiting tool as well as a hot job-search market. Prospective candidates often visit social sites to research different companies they’re considering applying to in order to get a better understanding of the corporate culture and day-to-day experience. With our insider knowledge, we can take your organic posts up a notch and boost paid ads to attract your next star employee.

We can tell your brand story through engaging organic posts like:

  • Employee quotes and photos
  • Polls about the field of work
  • Features of completed projects
  • Announcements of company milestones
  • Behind the scenes perspectives
  • Charity involvement of the organization


You can broaden your online reach with paid social media content and targeted ads on Facebook or LinkedIn. We’ll help you craft compelling copy for both organic posts and paid ads and target the delivery of your ads to those most likely to have the skills and qualifications that you’re looking for.

The Kymera Careers Programs can take your recruitment marketing to the next level. Our expertise will complement your HR’s job-recruitment efforts and help attract highly qualified candidates for your employment openings. Contact Kymera today to help find your next top recruit.