Your website is your virtual storefront, and it’s often customers’ first impression of your brand. You know what they say about first impressions — you’ve only got one chance to make a good one. So, if your site is still partying like it’s 1999, it’s time for a refresh. Resolve to give your online presence a little TLC by addressing these potential website woes that could be impacting your bottom line — and not in a good way.
Your messaging is meh. Brands naturally evolve as their key demographic or overall goals change over time. If your page content is no longer in line with your current strategy and branding — it’s time for a site rewrite. Kymera can recast your content to better align with your current messaging and business goals.
Your design is a little long in the tooth. When web design is past its prime, it not only looks bad — but it can hurt your street cred too. People may see a stale site as a sign that your products or services are also behind the times. (If a Google+ icon is still lingering on your home page, we’re talking to you.) Our web designers can revamp your site structure, navigation, typography, visual branding and more.
You’re turning off mobile users. Mobile devices generated 54.4% of global website traffic by the end of 2021, and 55.4% of internet users made purchases via mobile phones. If your mobile website is underperforming, you’re potentially missing out on valuable leads and sales opportunities. Score higher engagement and more conversions with a fully responsive mobile experience.
Your site’s a turtle, not a hare. On average, and across all industries, users spend only 54 seconds on a web page — less than one minute! You’ve got to grab your visitors’ attention fast and ensure they don’t spend time waiting for pages to display — because believe us, they won’t. Removing old tech like Flash and decreasing your load time even a little can reduce bounce rate and boost engagement. Page load speed can also affect SEO, so you may even find yourself a little higher up on the SERPs (search engine results pages) with speedier page deliveries.
Your SEO Is MIA. In 2022, 67% of B2B buyers started the buying process with a broad web search. Take a deeper dive into your SEO strategy in 2023 by evaluating key on-page elements such as title tags, internal links, keyword inclusion, H1s (page titles) and image optimization. Revisit your content quality in light of Google’s recent “helpful content” search update, which rewards sites that have original content written “by people, for people” with higher rankings on search returns. The big G is looking for value-added content written by subject matter experts versus content created by extensive automation.
You suffer from conversion aversion. Can customers easily purchase products or services from your site? Or does the important stuff (like the “order now” button) remain buried under the fold, or take too many clicks to reach? Is your shopping cart experience streamlined and efficient? We can help reduce user interface (UI) friction that could hamper conversions and impact your bottom line.
Let Kymera Spruce up Your Site
Don’t let your visitors feel like they had to “ask Jeeves” to find you online (and if you don’t remember that one, look it up). Show your online audience that you’re in line with the times with a website that’s attractive, SEO-friendly, fast, responsive and up to date. Contact Kymera for a free site evaluation and learn how we can help create a web presence that boosts your brand’s visibility and gets results.
Sources
https://blog.hubspot.com/website/mobile-optimization-stats
https://blog.hubspot.com/marketing/chartbeat-website-engagement-data-nj
