Pay per click (PPC) and other forms of paid search are great ways to jump start traffic to your website, build brand awareness, promote seasonal campaigns and sell products via Google Shopping. In fact, PPC can convert clicks by nearly 50% more than organic traffic. But in order to achieve these kinds of results, you need to have a solid strategy in place from the get-go. Kymera can maximize your PPC efforts by helping you implement, track, and convert at every step of the buyer’s journey so you can turn clicks into customers for your business.
Begin With the End in Mind
What are your goals for your PPC or social media advertising campaign? Is it increased brand awareness, mailing list opt-ins, lead generation or product orders? How much of a sales boost are you looking for? What will be your monthly budget for ads? Once we make sure your goals and expectations are realistic and aligned, the paid-search experts at Kymera will develop and implement a strategy to maximize your PPC investment, which can include:
- Keyword research: competition, traffic and cost based on your industry.
- Google trend analysis.
- Conversion monitoring and tracking.
- Ad targeting based on geographic and psychographic data.
- “Negative” keyword analysis to avoid wasteful clicks.
- PPC landing page development and optimization for mobile.
- Creation/syncing of business directory listings (Google My Business, Yelp, Apple Maps, Yellow Pages, Bing, etc.).
Monitor Your Investment
Once you commit to a paid search strategy, don’t just set it and forget it. Google, Facebook, Instagram and other social media platforms frequently adjust their algorithms, which mean updates to your campaigns several times a year may be necessary to avoid suboptimal performance. If your PPC campaign is asleep at the switch, that could mean money down the drain.
With strategic management and monitoring, PPC could return $2 for every $1 spent – a 200% return on investment (ROI) depending on your industry. By partnering with Kymera, you’ll have a paid search expert looking at your account every business day to make sure it’s performing optimally — and that means more bang for your PPC buck.
Control the Sales Funnel
Remember that getting clicks is never your final step in the PPC journey. If you have clicks but no leads, then you may need to examine the design and content of your landing pages. If you have clicks and leads but no conversions, then something may be amiss with the underlying sales and marketing strategy. Kymera will track the performance of your landing pages, websites, phone calls, form submissions, and other PPC-related activity to spot any vulnerabilities in your sales funnel.
When it comes to PPC, choose quality over quantity. You don’t want hundreds of clicks with minimal follow through – you want the ones that will drive the most sales and conversions for your business. Call Kymera today, and let us help you get the most out of your PPC investment from start to finish.
Source
https://www.smallbizgenius.net/by-the-numbers/ppc-stats/#gref
