In a string of “different” holiday seasons, 2022 is keeping pace with an unpredictable trend where it seems the only thing retailers can count on is continued change. Marked by record inflation, recession fears, global conflict, ongoing supply chain issues and a pandemic that won’t go away, shoppers are contending with many challenges and distractions. […]
Omnichannel marketing leverages the power of multiple media formats and platforms to provide a seamless customer experience throughout the buyer’s journey. But omni is not just about digital. Print plays a critical role in effective omnichannel campaigns. Leverage everything from direct mail to signage — and even car, window and wall wraps — to connect […]
Summer’s over, with back-to-school season in full swing. And before you know it, the mad dash to the holidays will be underway with all the festivities, social activities, shopping, and eating out that go with it. You can’t afford to be late to the party — not this year. Get “retail ready” by planning early […]
If your mobile site isn’t optimized, you’re likely missing out on valuable exposure, traffic — and sales. In 2021, mobile users made up roughly 54% of website traffic, while desktop users comprised around 43%. Google implemented mobile-first indexing for new sites in July 2019. However, if your site was built (or indexed) prior to that […]
Omnichannel marketing is more than taking your content and spreading it out across as many platforms as possible. While that may broadly qualify as multichannel marketing, omnichannel is much richer and more complex. It’s messaging that’s tailored to your market segments and deployed strategically along each stage of the buyer’s journey. Marketing for franchises, […]
As a business owner, you know that for some things to be done right, you simply have to do them yourself. But that’s often not the case when it comes to marketing. Even if it seems to be going well on the surface, you might be losing out on valuable branding opportunities or sales leads […]
When Shakespeare said, “brevity is the soul of wit,” he probably had no idea he was prophesizing a marketing strategy that has become increasingly popular in recent years: short-form content. There was a time when bigger was better when it came to SEO and other forms of brand messaging. Now, the marketing industry is seeing […]
Big legal developments have been brewing in the world of big tech lately. Spearheaded largely by efforts in Europe, search engine and social media companies have been subject to a slew of challenges and regulatory actions seeking to curtail their perceived monopolies on certain areas of the market. In the EU, for example, European regulators […]
Marketing is never a “one size fits all” proposition. Messaging and delivery channels must be constantly retooled based on target demographics and generational habits. So in order to successfully market your product or business to your desired audience with direct mail, you need to take a deep dive to learn exactly what prospects of every […]
The last year and a half has been a barrage of seemingly nonstop changes and challenges. Businesses like yours have had to adapt to shifting economic conditions, supply chain disruptions, a public health crisis, and ever-evolving consumer expectations. At Kymera, we’re far from immune to such difficulties. But we’ve used this opportunity to rethink and […]
