Is Your Site Stuck in a Time Warp? Freshen up Tired SEO Strategies With These 5 Tips

Bell-bottoms, fidget spinners and Beanie Babies: Fads come and go, but when it comes to SEO, your site shouldn’t be rooted in nostalgia. Check out these old school vs. next generation SEO tactics to see if your strategy is stuck in a time warp or ready to soar through the web at warp speed.   […]

When It Comes to SEO, Not All Pages Are Created Equal

John Mueller, senior search analyst at Google, said on Mastodon that if your most important web pages are not of high quality, it can drag down the performance of your entire site. In other words, when it comes to SEO, not all pages are created equal.   Your most important web pages, such as your […]

Building Brand Loyalty

  You know what sounds terrific this morning? A tall cup of joe to help get your day out of the starting gate. And we bet you know exactly where you’re going to get yours. It’s a familiar and consistent experience you depend on from the ordering process (tall, half-caff, soy latte, anyone?) to the […]

4 Marketing Mistakes Growing Franchises Make

Growing a franchise is an exciting entrepreneurial adventure. But it’s a lot more fun — and more profitable — when you avoid some of the common pitfalls many franchises face as they scale.   Inconsistent Brand Messaging When corporate doesn’t maintain control over franchisee branding, it’s easy to end up with inconsistent visual branding and […]

Next Level Marketing

You’ve got the basics down: a couple of tweets each week, a boosted Facebook post every so often and a new blog each month. But your website visits and sales aren’t scaling the way you’d hoped. If you want better results, it’s time to take your marketing to the next level. Here’s what that might […]

If You Build It, They Still May Not Come Or Why Building a Website Won’t Fix All Your Marketing Woes

Too often, business owners think that all they have to do is put up a website, and the click and conversion floodgates will open.   Nothing is further from the truth.   A good website is the vehicle and conduit for your digital marketing efforts, but it can’t do all the heavy lifting alone. Most […]

Renew Your Brand in 2021

You’re cleaning out the garage, oiling the exercise bike and purging the cupboards of junk food. The new year is all about renewal. While you’re getting on the right track with your health and home, dust off your brand to see if it might need a little attention as well. Your brand is the cornerstone […]

Pivot to Digital: The Future Is Now

The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain largely IRL (in real life) have gone decidedly digital, whether it’s picking out produce or finding a life partner. Industry source Supermarket News reported online grocery sales were projected to increase 40% this year, and […]

Restaurant Menus: Dining Goes Digital

Making the jump from print to digital is part science and part art. Some industries rapidly made the transition, such as magazines, newspapers, and e-books, but others, like restaurants, have had the luxury of moving a little slower — until now. Holding a paper, plastic or leather-bound menu in a restaurant is a time-honored tradition. […]

How Blogging Can Boost Your SEO

SEO, a.k.a. Search Engine Optimization, refers to all the good practices that help search engines return your company’s website in response to user queries. One of the strongest tools in your SEO arsenal is adding a blog to your website. Here’s how a well-written blog can catapult your sight to the top of the Search […]