Marketing is never a “one size fits all” proposition. Messaging and delivery channels must be constantly retooled based on target demographics and generational habits. So in order to successfully market your product or business to your desired audience with direct mail, you need to take a deep dive to learn exactly what prospects of every […]
Kymera Responds to the Supply Chain Challenge
From empty grocery store shelves to shipping delays, supply chain disruptions are affecting nearly every industry — including printing. In fact, parts and supply shortages are causing a dearth in both paper and equipment availability, creating a scarcity of products and delayed deliveries. Kymera is working diligently to address these problems and to provide our […]
Kymera’s Parent Company Mailtropolis to Launch New Transactional Mail Service
A level of transactional mail service, risk management, and security, once only accessible to the largest companies, will now be available to businesses of all sizes when they partner with Mailtropolis. Often, small and medium-sized businesses don’t have access to this level of service simply because they are not large enough. Yet, they’re still […]
Next Level Marketing
You’ve got the basics down: a couple of tweets each week, a boosted Facebook post every so often and a new blog each month. But your website visits and sales aren’t scaling the way you’d hoped. If you want better results, it’s time to take your marketing to the next level. Here’s what that might […]
Marketing Your Way to a Happy Holiday
As the holidays come into focus, this is your opportunity to end the year on an up note. However, to be successful, you’ll probably need to throw out your old playbook, or at least run a few new plays as you drive toward the end zone. Ghosts of Christmas Past In the new shopping […]
Keeping in Touch in Touchless Times
COVID-19 has cut off businesses from many face-to-face client interactions. Some retailers remain closed, while others struggle with distancing, sanitation rules and wary customers. Businesses centering on in-person meetings have had to make do with teleconferences. Technology and creativity can make up for some of those lost interpersonal moments, and Kymera is using old, new […]
3 Ways to Supercharge Your E-commerce Business During COVID-19
E-commerce can help you reach a global audience and open up a whole new world of marketing and sales options. It’s a completely different beast from a brick and mortar model that can take your business to an entirely new level when managed effectively. And during COVID-19, it may be a lifeline that you can […]
Is Direct Mail Right For My Business?
Snail mail may seem like it sounds — slow and not too exciting. But with the right marketing strategy, direct mail can actually speed up sales and bolster your bottom line. The Data & Marketing Association indicated that in 2016, the response rates for direct mail went up a whopping over 40% relative to the […]
5 Direct Mail Tips to Ramp up Your Response Rate
With the right strategy, direct mail can greatly increase your brand visibility and achieve a response rate of roughly 10-20 times that of email.1 Here are five tips you can start using today to get a bigger bang out of your direct mail marketing buck. Find your target. Put your direct mail in the […]
Political Campaigns and Direct Mail: A Winning Strategy
If you run a political campaign, then you know reaching voters is key to winning elections. And while digital marketing gets a lot of attention these days, direct mail can be the cornerstone of a successful strategy because of its reach, its ability to target voters and the tangible connection it can create. Kymera has more […]
