Kymera has been in the direct mail, or “performance marketing” business, for over 20 years, and we have heard this…
Modernize Your Mailers – How to Use Technology for an Updated Direct Mail Campaign
When some people think of direct mail marketing, they may associate it with an outdated, one size fits all approach…
Pump up Your Marketing ROI — With Print!
In a world dominated by screens and scrolling, it may come as a surprise that the potency of print still…
Omnichannel Recruitment Campaigns for Your Business
In a tight labor market, organizations are struggling to staff key positions. But Kymera can help you fill job vacancies…
Direct Mail: Creating Effective Generational Campaigns
Marketing is never a “one size fits all” proposition. Messaging and delivery channels must be constantly retooled based on target…
Kymera Responds to the Supply Chain Challenge
From empty grocery store shelves to shipping delays, supply chain disruptions are affecting nearly every industry — including printing. In…
Kymera’s Parent Company Mailtropolis to Launch New Transactional Mail Service
A level of transactional mail service, risk management, and security, once only accessible to the largest companies, will now be…
Next Level Marketing
You’ve got the basics down: a couple of tweets each week, a boosted Facebook post every so often and a…
Marketing Your Way to a Happy Holiday
As the holidays come into focus, this is your opportunity to end the year on an up note. However, to…
Keeping in Touch in Touchless Times
COVID-19 has cut off businesses from many face-to-face client interactions. Some retailers remain closed, while others struggle with distancing, sanitation…
3 Ways to Supercharge Your E-commerce Business During COVID-19
E-commerce can help you reach a global audience and open up a whole new world of marketing and sales options….
Is Direct Mail Right For My Business?
Snail mail may seem like it sounds — slow and not too exciting. But with the right marketing strategy, direct…
5 Direct Mail Tips to Ramp up Your Response Rate
With the right strategy, direct mail can greatly increase your brand visibility and achieve a response rate of roughly 10-20…
Political Campaigns and Direct Mail: A Winning Strategy
If you run a political campaign, then you know reaching voters is key to winning elections. And while digital marketing…
Hit Your Target Every Time With Direct Mail
There’s a fine line between direct mail that builds customer leads and direct mail that ends up in the circular…
Visual Branding 101: Color Palette and Typography
Visual branding applies to all aspects of how your brand appears in public, including your: Website Business cards Correspondence Signage…
Quick Tips for Better Results with Direct Mail
According to MailChimp, Direct mail tends to have a significantly higher response rate than email marketing. Direct mail is interactive,…
Who is Kymera? We Are Kymera.
We help companies of all sizes unleash the power of their brands. And we want to share what we’ve learned…
Mailtropolis Announces Rebrand to Kymera
New brand offers integrated marketing strategies and expanded services ORLANDO, Fla. (May 17, 2019) – Following its recent merger with…
Hyperlocal Marketing and What It Means For Your Company
A new buzzword that has raised in popularity over the past few years is Hyperlocal Marketing. Hyperlocal Marketing is essentially…
Digital vs Print: Can’t We All Just Get Along?
If you’re an advertiser trying to get your message out to today’s consumers, it only seems natural that your first…
5 Benefits Of Sending A Direct Mail Campaign
Making a connection with potential customers is crucial for anyone looking to be successful in their line of work. Thus,…