Kymera has been in the direct mail, or “performance marketing” business, for over 20 years, and we have heard this question a couple of times: “How do I know you even mailed my job?” Someone usually asks this when they give us something to mail, but didn’t come to us for help with targeting, messaging, […]
Modernize Your Mailers – How to Use Technology for an Updated Direct Mail Campaign
When some people think of direct mail marketing, they may associate it with an outdated, one size fits all approach of flyers or generic business postcards. While a traditional mail campaign can be effective for some businesses to stay in touch with previous customers or attract new ones, a personalized, technology-driven direct mail campaign is […]
Pump up Your Marketing ROI — With Print!
In a world dominated by screens and scrolling, it may come as a surprise that the potency of print still packs a powerful punch. Of course, digital marketing plays a huge role in today’s brand awareness and advertising campaigns, but print continues to captivate audiences and leave a lasting impression. Physical marketing assets, for example, […]
Omnichannel Recruitment Campaigns for Your Business
In a tight labor market, organizations are struggling to staff key positions. But Kymera can help you fill job vacancies with powerful recruitment campaigns designed to attract qualified applicants using strategies that include PPC, LinkedIn ads, direct mail, career landing pages and more. Take Your Recruitment Campaign Omnichannel Omnichannel recruitment campaigns can leverage a […]
Direct Mail: Creating Effective Generational Campaigns
Marketing is never a “one size fits all” proposition. Messaging and delivery channels must be constantly retooled based on target demographics and generational habits. So in order to successfully market your product or business to your desired audience with direct mail, you need to take a deep dive to learn exactly what prospects of every […]
Kymera Responds to the Supply Chain Challenge
From empty grocery store shelves to shipping delays, supply chain disruptions are affecting nearly every industry — including printing. In fact, parts and supply shortages are causing a dearth in both paper and equipment availability, creating a scarcity of products and delayed deliveries. Kymera is working diligently to address these problems and to provide our […]
Kymera’s Parent Company Mailtropolis to Launch New Transactional Mail Service
A level of transactional mail service, risk management, and security, once only accessible to the largest companies, will now be available to businesses of all sizes when they partner with Mailtropolis. Often, small and medium-sized businesses don’t have access to this level of service simply because they are not large enough. Yet, they’re still […]
Next Level Marketing
You’ve got the basics down: a couple of tweets each week, a boosted Facebook post every so often and a new blog each month. But your website visits and sales aren’t scaling the way you’d hoped. If you want better results, it’s time to take your marketing to the next level. Here’s what that might […]
Marketing Your Way to a Happy Holiday
As the holidays come into focus, this is your opportunity to end the year on an up note. However, to be successful, you’ll probably need to throw out your old playbook, or at least run a few new plays as you drive toward the end zone. Ghosts of Christmas Past In the new shopping […]
Keeping in Touch in Touchless Times
COVID-19 has cut off businesses from many face-to-face client interactions. Some retailers remain closed, while others struggle with distancing, sanitation rules and wary customers. Businesses centering on in-person meetings have had to make do with teleconferences. Technology and creativity can make up for some of those lost interpersonal moments, and Kymera is using old, new […]
