You know what sounds terrific this morning? A tall cup of joe to help get your day out of the starting gate. And we bet you know exactly where you’re going to get yours. It’s a familiar and consistent experience you depend on from the ordering process (tall, half-caff, soy latte, anyone?) to the […]
It’s the time of year when we all enjoy a little bit of a fright — but you definitely don’t want your business to fall prey to any of these scary marketing mistakes. Ghosting your current customers. Don’t focus on seeking out new business at the expense of continuing to build and deepen your […]
Tired of shopping on small screens and mailing back what you don’t want? You’re not alone. Retail is roaring back in a post-vaccination COVID world, and many consumers are eager to return to brick-and-mortar shopping. However, a lot of people are out of their old patterns — and this is where direct mail can step […]
Pay per click (PPC) and other forms of paid search are great ways to jump start traffic to your website, build brand awareness, promote seasonal campaigns and sell products via Google Shopping. In fact, PPC can convert clicks by nearly 50% more than organic traffic. But in order to achieve these kinds of results, you […]
The pandemic is making customers more tech savvy and more inclined to leave online reviews for businesses that they frequent. According to a recent eMarketer.com survey, review activity has skyrocketed — up 50% compared to pre-COVID-19 levels. Plus, the content of those reviews is far more descriptive, with social media platforms trending away from simple […]
If you haven’t established buyer personas for your business, then you might be wasting valuable time and marketing resources. Buyer personas are your secret weapon for successful market segmentation that can boost sales, drive traffic and convert leads into loyal, repeat customers and brand advocates. What’s a Buyer Persona? A persona is a fictional […]
If you’re using content as a one-way megaphone just telling people to buy out your inventory, then you could be making a costly mistake. One of the most common marketing missteps we observe is companies talking exclusively about themselves on their blog or social media channels. Content is a more effective brand-building tool when it […]
In times of uncertainty, signs can point your customers in the right direction — straight to your front door! Well-designed business signage attracts the attention of new and existing customers. And with Kymera’s help, you can create custom signs and banners to compliment your brand and existing marketing efforts. Here are six ways signs can […]
The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain largely IRL (in real life) have gone decidedly digital, whether it’s picking out produce or finding a life partner. Industry source Supermarket News reported online grocery sales were projected to increase 40% this year, and […]
COVID-19 has cut off businesses from many face-to-face client interactions. Some retailers remain closed, while others struggle with distancing, sanitation rules and wary customers. Businesses centering on in-person meetings have had to make do with teleconferences. Technology and creativity can make up for some of those lost interpersonal moments, and Kymera is using old, new […]
