Marketing Mistakes That Will Haunt Your Brand

September 29th, 2021 Marketing + Advertising
It’s the time of year when we all enjoy a little bit of a fright — but you definitely don’t want your business to fall prey to any of these scary marketing mistakes.   Ghosting your...
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Direct Mail for Retail

September 21st, 2021 Marketing + Advertising
Tired of shopping on small screens and mailing back what you don’t want You’re not alone. Retail is roaring back in a post-vaccination COVID world, and many consumers are eager to return to...
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From Clicks to Customers – Convert Your Leads with PPC

August 16th, 2021 Marketing + Advertising
Pay per click (PPC) and other forms of paid search are great ways to jump start traffic to your website, build brand awareness, promote seasonal campaigns and sell products via Google Shopping. In...
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Reputation Management Is More Important Than Ever for Businesses and Brands

The pandemic is making customers more tech savvy and more inclined to leave online reviews for businesses that they frequent. According to a recent eMarketer.com survey, review activity has...
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Buyer Personas & Market Segmentation: Put a Face to Your Customer Base

May 19th, 2021 Marketing + Advertising
If you haven’t established buyer personas for your business, then you might be wasting valuable time and marketing resources. Buyer personas are your secret weapon for successful market...
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Creating Connection with Content

If you’re using content as a one-way megaphone just telling people to buy out your inventory, then you could be making a costly mistake. One of the most common marketing missteps we observe is...
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Pivot to Digital: The Future Is Now

The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain largely IRL (in real life) have gone decidedly digital, whether...
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3 Ways to Supercharge Your E-commerce Business During COVID-19

E-commerce can help you reach a global audience and open up a whole new world of marketing and sales options. It’s a completely different beast from a brick and mortar model that can take your...
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