Summer’s over, with back-to-school season in full swing. And before you know it, the mad dash to the holidays will be underway with all the festivities, social activities, shopping, and eating out that go with it. You can’t afford to be late to the party — not this year. Get “retail ready” by planning early […]
Creating Connection with Content
If you’re using content as a one-way megaphone just telling people to buy out your inventory, then you could be making a costly mistake. One of the most common marketing missteps we observe is companies talking exclusively about themselves on their blog or social media channels. Content is a more effective brand-building tool when it […]
Marketing Your Way to a Happy Holiday
As the holidays come into focus, this is your opportunity to end the year on an up note. However, to be successful, you’ll probably need to throw out your old playbook, or at least run a few new plays as you drive toward the end zone. Ghosts of Christmas Past In the new shopping […]
Keeping in Touch in Touchless Times
COVID-19 has cut off businesses from many face-to-face client interactions. Some retailers remain closed, while others struggle with distancing, sanitation rules and wary customers. Businesses centering on in-person meetings have had to make do with teleconferences. Technology and creativity can make up for some of those lost interpersonal moments, and Kymera is using old, new […]
Make a Lasting Impression with Kymera Promos
The restriction of in-person interactions due to COVID-19 means that your business has fewer opportunities to connect with clients face to face. But even in a socially distant world, it’s important to maintain customer relationships and nurture leads. One tried-and-true tactic to accomplish this is through company-branded merchandise, or “swag.” These tangible reminders help fill […]
Is Direct Mail Right For My Business?
Snail mail may seem like it sounds — slow and not too exciting. But with the right marketing strategy, direct mail can actually speed up sales and bolster your bottom line. The Data & Marketing Association indicated that in 2016, the response rates for direct mail went up a whopping over 40% relative to the […]
Low-Key Luxury Brand
If you’re a luxury brand, you’ve probably grown accustomed to positioning your product by way of attention-getting status signaling. But some marketing trend-spotters are noting a trend towards more subtle “inconspicuous consumption” strategies, possibly in reaction to luxury buyers’ reluctance to stand out during the Great Recession and “Occupy Wall Street” days as income inequality […]
5 Direct Mail Tips to Ramp up Your Response Rate
With the right strategy, direct mail can greatly increase your brand visibility and achieve a response rate of roughly 10-20 times that of email.1 Here are five tips you can start using today to get a bigger bang out of your direct mail marketing buck. Find your target. Put your direct mail in the […]
Don’t Let Your Wrap Turn Into a Wreck
When you’re ready to harness the advertising power of fleet vehicle wraps for your business, it’s important to focus on proper design and expert installation. If you’re a “Modern Family” fan, you may have seen the episode where Phil Dunphy wraps the family van to advertise his real estate services. In true Phil fashion, he […]
Quick Tips for Better Results with Direct Mail
According to MailChimp, Direct mail tends to have a significantly higher response rate than email marketing. Direct mail is interactive, memorable and tangible — and it generally faces much less competition than digital advertising. So give direct mail a look if you haven’t used it before (or in a while). If you do, here are […]
