If you’ve gotten into a comfortable routine of posting weekly blogs to your website, that’s terrific. After all, consistency is key when it comes to marketing. But now that you’ve nailed down one content format, it’s time to consider whether you can deliver your message with more variety — and effectiveness — to even more […]
The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain largely IRL (in real life) have gone decidedly digital, whether it’s picking out produce or finding a life partner. Industry source Supermarket News reported online grocery sales were projected to increase 40% this year, and […]
For many businesses, the COVID-19 crisis’s rolling lockdowns and daily disruptions make a strong digital presence critical to their very survival. It’s essential that your website is current, accurate, compliant with regulatory standards and highly visible during these unprecedented times. Kymera has helped small independent businesses and national franchises alike compete digitally and grow market […]
SEO, a.k.a. Search Engine Optimization, refers to all the good practices that help search engines return your company’s website in response to user queries. One of the strongest tools in your SEO arsenal is adding a blog to your website. Here’s how a well-written blog can catapult your sight to the top of the Search […]
One of the most important elements you can have in your marketing plan is a system of generating positive reviews. The average business owner doesn’t realize the magnitude of influence testimonials have on their business. Positive reviews are now a crucial part of online and offline marketing. Think about it this way: You’re running a direct […]
A new buzzword that has raised in popularity over the past few years is Hyperlocal Marketing. Hyperlocal Marketing is essentially marketing to a defined geographical area (typically a local city or town). Hyperlocal may be a new buzzword that is being used, but the concept has been around for a long time. The concept of […]
For small businesses, it can be a struggle when it comes to marketing. Small businesses often don’t have the budget or team to build an internal marketing team. At the same time, if you’re the business owner, you probably don’t have enough time to focus on everything in the marketing department. However, marketing remains to be […]
