The pandemic is making customers more tech savvy and more inclined to leave online reviews for businesses that they frequent. According to a recent eMarketer.com survey, review activity has skyrocketed — up 50% compared to pre-COVID-19 levels. Plus, the content of those reviews is far more descriptive, with social media platforms trending away from simple […]
Next Level Marketing
You’ve got the basics down: a couple of tweets each week, a boosted Facebook post every so often and a new blog each month. But your website visits and sales aren’t scaling the way you’d hoped. If you want better results, it’s time to take your marketing to the next level. Here’s what that might […]
Renew Your Brand in 2021
You’re cleaning out the garage, oiling the exercise bike and purging the cupboards of junk food. The new year is all about renewal. While you’re getting on the right track with your health and home, dust off your brand to see if it might need a little attention as well. Your brand is the cornerstone […]
Pivot to Digital: The Future Is Now
The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain largely IRL (in real life) have gone decidedly digital, whether it’s picking out produce or finding a life partner. Industry source Supermarket News reported online grocery sales were projected to increase 40% this year, and […]
Restaurant Menus: Dining Goes Digital
Making the jump from print to digital is part science and part art. Some industries rapidly made the transition, such as magazines, newspapers, and e-books, but others, like restaurants, have had the luxury of moving a little slower — until now. Holding a paper, plastic or leather-bound menu in a restaurant is a time-honored tradition. […]
5 Direct Mail Tips to Ramp up Your Response Rate
With the right strategy, direct mail can greatly increase your brand visibility and achieve a response rate of roughly 10-20 times that of email.1 Here are five tips you can start using today to get a bigger bang out of your direct mail marketing buck. Find your target. Put your direct mail in the […]
Hit Your Target Every Time With Direct Mail
There’s a fine line between direct mail that builds customer leads and direct mail that ends up in the circular file — and that line is targeting. The right targeted direct mail strategy can save you time and money, get a higher conversion rate, and increase your return on investment (ROI). In fact, the median […]
Franchise Marketing: Care and Control of Your Content
Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting the final paperwork ready to sign when your social media manager informs you that a disgruntled franchisee has just posted inappropriate content on their local Facebook page. It’s going viral. Frantic, you try to log […]
Who is Kymera? We Are Kymera.
We help companies of all sizes unleash the power of their brands. And we want to share what we’ve learned in our 18 years of experience to help you solve the challenges you’re facing in today’s fast-paced, rapidly evolving business climate. So whether you’re a mom-and-pop shop, multi-location business owner, national franchise, corporation or nonprofit […]
Mailtropolis Announces Rebrand to Kymera
New brand offers integrated marketing strategies and expanded services ORLANDO, Fla. (May 17, 2019) – Following its recent merger with TCreative, Mailtropolis today unveiled a comprehensive rebranding to Kymera. The new brand reflects the firm’s consolidation of digital marketing, traditional marketing and printing into a full-service advertising agency, offering scalable programs for companies of all […]
