Web 1.0, Web 2.0 and Web 3.0 refer to different iterations of the internet and how users interact with it. Web 1.0 consisted of static, read-only web pages, whereas Web 2.0 saw the advent of user-created content such as social media, YouTube videos and blogs. Web 3.0 is characterized by a democratized and transparent web […]
Positioning Your Brand for Success
Brand positioning is the manner in which you present your brand to the world that ideally differentiates your products and services from the competition and appeals to your target market segments. It can be what defines you as a unique business and makes the difference between a profitable quarter and a pitiful one. Here […]
Niche Marketing: When Going Small Yields Big Results
Bigger isn’t always better when it comes to generating leads and converting new clients. Your marketing plan might benefit from some micromanagement in the form of niche marketing. Niche marketing helps narrow your focus down to what you do best and looks specifically for those most likely to be interested in your brand. To do […]
Omnichannel Marketing: What It Is and Why You Need It
How do you choose between the many marketing channels and choices available to businesses today? One could say “the more the merrier” when it comes to hopping on various platforms, but this could also lead to significant waste in your marketing budget if you just throw everything against the wall to see what sticks. […]
Why Mobile Marketing Matters
If your website and marketing aren’t optimized for mobile users, you might be working twice as hard for half the results. The Momentum of Mobile Marketing Did you know that 74% of smartphone owners use their devices to check their email?1 On top of that, 69% of shoppers are influenced to make a purchase […]
5 Ways to Keep Your Data Safe
Picture this: You grab a coffee, get to work, and settle in as your computer powers on as usual. While finalizing online orders, you realize that you can’t access your website or email, and none of your passwords work. Surprise — you’ve been hacked! Everything that you need to run your business is locked or […]
Strategies for Building a Strong Brand
Keep Pace with a Changing Culture Back in the 1970s, Apple and Microsoft popularized the home computer. As both companies grew, the differentiation between the brands started to become apparent. Apple was dedicated to creating innovative and trendy products like the iPod and iPhone that catered to all groups rather than just IT technophiles. When […]
Franchise Marketing: Blogging 101
A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving search engine rankings Driving sales Engaging with customers Establishing you as an industry thought leader Creating conversations around your brand Increasing web traffic Answering customer questions Sharing behind-the-scenes perspectives As a franchise, however, your […]
Are You Making These Costly Franchise Marketing Mistakes?
As a franchisor, you know that operating a franchise presents unique challenges compared to a multi-location business. And from a marketing point of view, you have to do things a bit differently in order to succeed. The following are some common franchise marketing mistakes: Not maintaining control over digital properties. It’s important for corporate to […]
Who is Kymera? We Are Kymera.
We help companies of all sizes unleash the power of their brands. And we want to share what we’ve learned in our 18 years of experience to help you solve the challenges you’re facing in today’s fast-paced, rapidly evolving business climate. So whether you’re a mom-and-pop shop, multi-location business owner, national franchise, corporation or nonprofit […]
