Positioning Your Brand for Success
Brand positioning is the manner in which you present your brand to the world that ideally differentiates your products and services from the competition and appeals to your target market...
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Niche Marketing: When Going Small Yields Big Results
Bigger isn’t always better when it comes to generating leads and converting new clients. Your marketing plan might benefit from some micromanagement in the form of niche marketing. Niche...
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Omnichannel Marketing: What It Is and Why You Need It
How do you choose between the many marketing channels and choices available to businesses today One could say “the more the merrier” when it comes to hopping on various platforms, but this...
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5 Ways to Keep Your Data Safe
Picture this: You grab a coffee, get to work, and settle in as your computer powers on as usual. While finalizing online orders, you realize that you can’t access your website or email, and none of...
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Strategies for Building a Strong Brand
Keep Pace with a Changing Culture
Back in the 1970s, Apple and Microsoft popularized the home computer. As both companies grew, the differentiation between the brands started to become apparent....
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Franchise Marketing: Blogging 101
A business blog can be an effective, low-cost franchise marketing tool that enhances your company by:
Building brand awareness
Improving search engine rankings
Driving sales
Engaging...
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Are You Making These Costly Franchise Marketing Mistakes?
As a franchisor, you know that operating a franchise presents unique challenges compared to a multi-location business. And from a marketing point of view, you have to do things a bit differently in...
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