Like it or not, artificial intelligence is here to stay. Kymera recognizes the importance of working with artificial intelligence to…
Modernize Your Mailers – How to Use Technology for an Updated Direct Mail Campaign
When some people think of direct mail marketing, they may associate it with an outdated, one size fits all approach…
What Is Web 3.0 and How Will It Affect Your Marketing?
Web 1.0, Web 2.0 and Web 3.0 refer to different iterations of the internet and how users interact with it….
Positioning Your Brand for Success
Brand positioning is the manner in which you present your brand to the world that ideally differentiates your products and…
Niche Marketing: When Going Small Yields Big Results
Bigger isn’t always better when it comes to generating leads and converting new clients. Your marketing plan might benefit from…
Omnichannel Marketing: What It Is and Why You Need It
How do you choose between the many marketing channels and choices available to businesses today? One could say “the more…
Why Mobile Marketing Matters
If your website and marketing aren’t optimized for mobile users, you might be working twice as hard for half the…
5 Ways to Keep Your Data Safe
Picture this: You grab a coffee, get to work, and settle in as your computer powers on as usual. While…
Strategies for Building a Strong Brand
Keep Pace with a Changing Culture Back in the 1970s, Apple and Microsoft popularized the home computer. As both companies…
Franchise Marketing: Blogging 101
A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving…
Are You Making These Costly Franchise Marketing Mistakes?
As a franchisor, you know that operating a franchise presents unique challenges compared to a multi-location business. And from a…
Who is Kymera? We Are Kymera.
We help companies of all sizes unleash the power of their brands. And we want to share what we’ve learned…
Mailtropolis Announces Rebrand to Kymera
New brand offers integrated marketing strategies and expanded services ORLANDO, Fla. (May 17, 2019) – Following its recent merger with…
Hyperlocal Marketing and What It Means For Your Company
A new buzzword that has raised in popularity over the past few years is Hyperlocal Marketing. Hyperlocal Marketing is essentially…
Digital vs Print: Can’t We All Just Get Along?
If you’re an advertiser trying to get your message out to today’s consumers, it only seems natural that your first…
5 Rules Of Social Media Marketing You Should Be Following
In the world of technology, marketing has taken a total 180 degree turn and has taken itself to the internet….
Summer Consumer and Marketing Trends
The sun is out, kids are off from school, and families are planning vacations left and right. These changes in…
How Pokémon Go Can Help Your Business Succeed
Nintendo has added $7 billion in value to its company since its popular Pokémon Go app sprung into the hands…