5 Ways to Keep Your Data Safe
Picture this: You grab a coffee, get to work, and settle in as your computer powers on as usual. While finalizing online orders, you realize that you can’t access your website or email, and none of...
read more
Strategies for Building a Strong Brand
Keep Pace with a Changing Culture
Back in the 1970s, Apple and Microsoft popularized the home computer. As both companies grew, the differentiation between the brands started to become apparent....
read more
Franchise Marketing: Blogging 101
A business blog can be an effective, low-cost franchise marketing tool that enhances your company by:
Building brand awareness
Improving search engine rankings
Driving sales
Engaging...
read more
Are You Making These Costly Franchise Marketing Mistakes?
As a franchisor, you know that operating a franchise presents unique challenges compared to a multi-location business. And from a marketing point of view, you have to do things a bit differently in...
read more
Hyperlocal Marketing and What It Means For Your Company
A new buzzword that has raised in popularity over the past few years is Hyperlocal Marketing. Hyperlocal Marketing is essentially marketing to a defined geographical area (typically a local city or...
read more