Data + Technology

Positioning Your Brand for Success

Brand positioning is the manner in which you present your brand to the world that ideally differentiates your products and services from the competition and appeals to your target market...
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Niche Marketing: When Going Small Yields Big Results

Bigger isn’t always better when it comes to generating leads and converting new clients. Your marketing plan might benefit from some micromanagement in the form of niche marketing. Niche...
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Omnichannel Marketing: What It Is and Why You Need It

How do you choose between the many marketing channels and choices available to businesses today One could say “the more the merrier” when it comes to hopping on various platforms, but this...
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Why Mobile Marketing Matters

If your website and marketing aren’t optimized for mobile users, you might be working twice as hard for half the results.   The Momentum of Mobile Marketing Did you know that 74% of...
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5 Ways to Keep Your Data Safe

Picture this: You grab a coffee, get to work, and settle in as your computer powers on as usual. While finalizing online orders, you realize that you can’t access your website or email, and none of...
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Strategies for Building a Strong Brand

Keep Pace with a Changing Culture Back in the 1970s, Apple and Microsoft popularized the home computer. As both companies grew, the differentiation between the brands started to become apparent....
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Franchise Marketing: Blogging 101

A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving search engine rankings Driving sales Engaging...
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Are You Making These Costly Franchise Marketing Mistakes?

As a franchisor, you know that operating a franchise presents unique challenges compared to a multi-location business. And from a marketing point of view, you have to do things a bit differently in...
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Who is Kymera? We Are Kymera.

We help companies of all sizes unleash the power of their brands. And we want to share what we’ve learned in our 18 years of experience to help you solve the challenges you’re facing in today’s...
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Mailtropolis Announces Rebrand to Kymera

New brand offers integrated marketing strategies and expanded services ORLANDO, Fla. (May 17, 2019) – Following its recent merger with TCreative, Mailtropolis today unveiled a comprehensive...
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