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Marketing is never a “one size fits all” proposition. Messaging and delivery channels must be constantly retooled based on target…

Franchise businesses fall into two broad camps: product (or retail) franchises, and service franchises, with fewer of the latter. So,…

No news may be good news to some, but most businesses and brands want to be talked about a lot…

Brand positioning is the manner in which you present your brand to the world that ideally differentiates your products and…

We all desire immediate gratification, especially when it comes to marketing. It would be fantastic if a single tweet could…

The last year and a half has been a barrage of seemingly nonstop changes and challenges. Businesses like yours have…