The social media hashtag is almost as ubiquitous as punctuation these days. We tag friends (#JaneJones), businesses (#WeAreKymera), cheers (#WayToGo), frustrations (#NotAgain) and moods (#RainyDayBlues). But your business needs more than just a playful hashtag to move the needle. Hashtags can — and should — be an important component of any smart digital marketing strategy. […]