The social media hashtag is almost as ubiquitous as punctuation these days. We tag friends (#JaneJones), businesses (#WeAreKymera), cheers (#WayToGo), frustrations (#NotAgain) and moods (#RainyDayBlues). But your business needs more than just a playful hashtag to move the needle. Hashtags can — and should — be an important component of any smart digital marketing strategy. […]
If you’ve gotten into a comfortable routine of posting weekly blogs to your website, that’s terrific. After all, consistency is key when it comes to marketing. But now that you’ve nailed down one content format, it’s time to consider whether you can deliver your message with more variety — and effectiveness — to even more […]
You’ve got the basics down: a couple of tweets each week, a boosted Facebook post every so often and a new blog each month. But your website visits and sales aren’t scaling the way you’d hoped. If you want better results, it’s time to take your marketing to the next level. Here’s what that might […]
As the holidays come into focus, this is your opportunity to end the year on an up note. However, to be successful, you’ll probably need to throw out your old playbook, or at least run a few new plays as you drive toward the end zone. Ghosts of Christmas Past In the new shopping […]
The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain largely IRL (in real life) have gone decidedly digital, whether it’s picking out produce or finding a life partner. Industry source Supermarket News reported online grocery sales were projected to increase 40% this year, and […]
Even in a youth-obsessed culture, your business needs to market to boomers. While the younger generation may steal the spotlight in terms of social media visibility, business owners ignore boomer marketing and the purchasing power of America’s 76 million boomers at their own peril. And if you’re a B2B, you should know that close to […]
Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting the final paperwork ready to sign when your social media manager informs you that a disgruntled franchisee has just posted inappropriate content on their local Facebook page. It’s going viral. Frantic, you try to log […]
If you’re a restaurant franchise owner or operator, you know that you’re in a crowded space. Every time you turn around, there’s a new competitor nipping at your heels. So, whether you’re a quick service or full service operation, what steps can you take to dominate your market? Read on to find out. Don’t ignore […]
Say “Cheese!” Toasted is a family-owned restaurant that specializes in crafted grilled cheese sandwiches, burgers and natural cut “truffle” fries, served in an effortless, fast casual environment. Toasted is the first to bring gourmet grilled cheese sandwiches to the Central Florida area. Toasted came to TCreative to develop a unique identity and fun brand […]
