How to Use Instagram to Market Your Business

With over 2 billion monthly users, and growing, Instagram is becoming one of the most widely used social media platforms…

Hashtag How-Tos: Strategies for Success

The social media hashtag is almost as ubiquitous as punctuation these days. We tag friends (#JaneJones), businesses (#WeAreKymera), cheers (#WayToGo),…

Kick Your Marketing Up a Notch with Multimedia Content

If you’ve gotten into a comfortable routine of posting weekly blogs to your website, that’s terrific. After all, consistency is…

Next Level Marketing

You’ve got the basics down: a couple of tweets each week, a boosted Facebook post every so often and a…

Marketing Your Way to a Happy Holiday

As the holidays come into focus, this is your opportunity to end the year on an up note. However, to…

Pivot to Digital: The Future Is Now

The COVID-19 crisis underscores the necessity for every business to have a robust digital footprint. Things we thought would remain…

Marketing for Boomers

Even in a youth-obsessed culture, your business needs to market to boomers. While the younger generation may steal the spotlight…

Franchise Marketing: Care and Control of Your Content

Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting…

7 Key Marketing Tactics for Restaurant Franchises

If you’re a restaurant franchise owner or operator, you know that you’re in a crowded space. Every time you turn…

Toasted

  Say “Cheese!” Toasted is a family-owned restaurant that specializes in crafted grilled cheese sandwiches, burgers and natural cut “truffle”…