Reputation Management Is More Important Than Ever for Businesses and Brands

July 28th, 2021 Reviews + Ratings, Marketing + Advertising
The pandemic is making customers more tech savvy and more inclined to leave online reviews for businesses that they frequent. According to a recent eMarketer.com survey, review activity has...
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Extra, Extra — Read All About It! How to Use Press Releases to Up Your Marketing Game

June 14th, 2021 Blog, Content Strategy, Marketing + Advertising
A good press release gets your story in front of a lot of eyes. And, unlike a feature written by a reporter, you control the narrative. With strong storytelling and a calculated strategy, your press...
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5 Strategies That’ll Drive Your Marketing, Literally

November 11th, 2019 Blog, Content Strategy, Graphic Design + Branding, Marketing + Advertising, Printing, Signs + Large Format
Change gears on your lead generation and bring your business straight to the customer with fleet vehicle marketing. It's a great way to gain visibility and public interest, and with the right...
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Hyperlocal Marketing and What It Means For Your Company

June 7th, 2017 Blog, Content Strategy, Data + Technology, Direct Mail, Graphic Design + Branding, Kymera + Industry News, Marketing + Advertising, Printing, Social Media, Websites
A new buzzword that has raised in popularity over the past few years is Hyperlocal Marketing. Hyperlocal Marketing is essentially marketing to a defined geographical area (typically a local city or...
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How To Market A Franchised Business

March 2nd, 2017 Blog, Franchise + Multi-Location Marketing, Printing, Social Media, Websites
If you have a successful business, you might want to take it a step further and expand your reach by offering a franchise. Turning your business into a franchise opportunity can be slightly...
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Building a Brand?

September 23rd, 2013 Blog, Graphic Design + Branding
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer...
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