Reputation Management Is More Important Than Ever for Businesses and Brands

The pandemic is making customers more tech savvy and more inclined to leave online reviews for businesses that they frequent. According to a recent eMarketer.com survey, review activity has skyrocketed — up 50% compared to pre-COVID-19 levels. Plus, the content of those reviews is far more descriptive, with social media platforms trending away from simple […]

Extra, Extra — Read All About It! How to Use Press Releases to Up Your Marketing Game

A good press release gets your story in front of a lot of eyes. And, unlike a feature written by a reporter, you control the narrative. With strong storytelling and a calculated strategy, your press release can bring the extra, extra exposure your brand needs.   What is a Press Release? A press release (also […]

5 Strategies That’ll Drive Your Marketing, Literally

Change gears on your lead generation and bring your business straight to the customer with fleet vehicle marketing. It’s a great way to gain visibility and public interest, and with the right strategy, you can convert those leads into lifelong customers. Here are five key strategies to keep in mind when you decide to turn […]

Hyperlocal Marketing and What It Means For Your Company

A new buzzword that has raised in popularity over the past few years is Hyperlocal Marketing. Hyperlocal Marketing is essentially marketing to a defined geographical area (typically a local city or town). Hyperlocal may be a new buzzword that is being used, but the concept has been around for a long time. The concept of […]

How To Market A Franchised Business

If you have a successful business, you might want to take it a step further and expand your reach by offering a franchise. Turning your business into a franchise opportunity can be slightly complicated, but what can end up being even more troublesome is getting someone to invest in your franchise. So what do you […]

Building a Brand?

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value […]