Extra, Extra — Read All About It! How to Use Press Releases to Up Your Marketing Game
A good press release gets your story in front of a lot of eyes. And, unlike a feature written by a reporter, you control the narrative. With strong storytelling and a calculated strategy, your press...
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What to Expect From Kymera During the COVID-19 Pandemic
As a Florida-based company, we are used to business disruptions due to hurricanes and other natural “events.” We have experienced physical outages and market volatility in the past and we are...
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How to Develop a Winning Logo
A logo is a graphic representation that’s identified with a business or brand. It can be representational (the bell for Taco Bell), abstract (the Nike swoosh), or it can include the name of the...
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Hyperlocal Marketing and What It Means For Your Company
A new buzzword that has raised in popularity over the past few years is Hyperlocal Marketing. Hyperlocal Marketing is essentially marketing to a defined geographical area (typically a local city or...
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