Making the jump from print to digital is part science and part art. Some industries rapidly made the transition, such as magazines, newspapers, and e-books, but others, like restaurants, have had the luxury of moving a little slower — until now. Holding a paper, plastic or leather-bound menu in a restaurant is a time-honored tradition. […]
Now more than ever, digital has become the “new norm” not only for marketing your business, but also operating it. This presents a unique challenge for many types of professionals that rely heavily on face-to-face encounters, such as financial advisors, counselors, insurance brokers, business consultants and marketers. Instead of a simple handshake or in-person meeting, […]
There’s more to marketing than communicating features and benefits. The most effective marketing, be it traditional or digital, creates an emotional connection between you and your customer. Successful, widely recognized campaigns accomplish this. Whether it’s the inspiration of the Nike athlete, the nostalgic longing associated with a 1950s-era Coca-Cola bottle or the heartfelt, family-friendly appeal […]
